In this internet age where business competition is fierce, creating a surefire marketing strategy for your restaurant can be tough and tricky. You need to constantly bring in new ideas to draw customers in and keep them coming back for more. However, it can be exhausting and challenging as you try to come up with some foolproof restaurant marketing strategies.
Let us take the weight off your shoulders and help you out with these 10 creative ideas you can incorporate into your restaurant digital marketing:
1. Know your Target Market
Knowing your target audience gives your business marketing plans this important factor: focus. Whether you are a budding entrepreneur of a small business or a veteran restaurant owner, you should always cater to a specific target market. Do your target patrons prefer Asian style cuisine? Are they into the modern-day healthy eating? Remember, your restaurant’s identity and marketing goals are built around your target customers.
2. Set Up Social Media Accounts
The power of social media advertising should never be underestimated. People spend at least an hour or two a day on Facebook, Instagram, and Twitter to check what’s hot and what’s not. Building branding and a solid number of followers on social media is a bulletproof way to expand your business.
By making use of relevant hashtags, people can easily find your restaurant and see what it offers. IG and FB have low-cost features that can help your restaurant business advertise effectively.
3. Manage your Social Media Presence
Setting up a Facebook page is one thing, managing it is another. In a fast-paced digital environment, keeping up with activities happening on your social sites is vital. You should constantly update your social media pages with appealing posts and engage with followers through comments, tags, and direct messaging. This way, you create fresh restaurant digital marketing ideas and at the same time, show off a good image to your prospects.
4. Post High-Quality Food Photos
Visuals appeal more to users than any other kind of social media content. Most social media pages, like IG and Pinterest, are visually-driven platforms. The food porn frenzy means showing your target market photos that are pleasing to the eye.
Whether it is an image of a ham and egg sandwich or a bowl of freshly cooked pumpkin soup, the photos you post on social media have to be picture perfect. And by that, we mean posting photos that have high resolution and quality– something that might convert mere followers into future customers.
5. Offer Excellent Customer Service
Providing a positive experience for your customers can do wonders for your restaurant’s image and growth. An accommodating staff that greets customers with a smile; an ambiance that offers comfort, style, and relaxation; a friendly manager – all these factors can dramatically impact the marketing side of your business.
Delivering great customer service boosts future sales in your restaurant.
6. Display Great Customer Reviews
Positive reviews from customers is a no-cost way to market your business! Most internet users check the quality of a restaurant and its menu based on customer feedback. It is crucial that you manage these kinds of posts on your website or social media pages. Whether you’re an entrepreneur or a social media manager, you should bear in mind that anything your restaurant is tagged in or any comments that are posted impact your image and sales. Negative comments from previous customers can damage your marketing goals.
7. Share Discounts, Promos, and Contests
Maintain a healthy relationship with your followers and customers by rewarding them with special discounts and exclusive coupons. You can also create online giveaways and at the same time, promote your business through pamphlets and visual posts on social media. These sorts of restaurant digital marketing strategies can boost your brand visibility, get more followers, and attract more customers.
8. Make your Website User-Friendly
Most internet users are either busy workers or students who want to see what they are looking for in just a few clicks. Create a website that is not only appealing but user-friendly. A website that needs too much navigating, registering, and pinpointing is a turn-off among hungry netizens looking for something to feast on.
Make sure that your website is compatible with mobile devices as well. Most users use a smartphone to quickly find a restaurant and want to check out some sites that are on the go.
9. Invest in Geo-centric Ads
Many local customers are looking for eats and treats that are close to where they are. Post the best ads through geo-targeting or PPC. This online advertising service helps you deliver content or advertisements to consumers based on their geographic locations. Also, geo-targeting ads ensure that you reach users in specific cities. This marketing tactic can help you get into the art of follower-to-customer conversion.
10. Team Up with Delivery Services
Food delivery has provided great ease for customers. In this internet-driven world, online delivery services have skyrocketed. There are people who want to taste great food even when they’re having meetings at work or doing a load of household chores at home. They prefer online delivery instead of facing the hustle and bustle of going out.
Connecting with these food-delivery services can also help your customers save time and money. Popular food delivery apps such as GrubHub, GrabFood, Food Panda, Delivery.com can also hook future customers for your restaurant.
Restaurant Marketing Strategies: Think Outside The Box
While these marketing tactics are fresh and appropriate for this digital age, bear in mind that you need to be flexible and creative at all times. Sometimes, the strategies you use might work and other times they need to be improved. So do not ever get stuck on one idea.
Constantly bringing in fresh and unique ideas will boost your sales and attract customers regularly. A marketing touchpoint to keep in mind is that a successful business is all about knowing what your target market craves for and giving them what they want in a way they don’t expect.
Share the love and let Tulumi Digital Marketing know your tips. What restaurant marketing strategies do you have there? Drop them in the comments!