Before we share with you the ways to increase backlinks to your website, let’s first discuss what makes them so imperative.
The biggest challenge for any website owner is to bring in traffic. How do you get people to visit your website? How do you convert these visits into sales? There are several answers to that, but what most digital marketing experts agree on is search engine optimization (SEO).
SEO is an incredibly sophisticated strategy, but in general, it makes your website more searchable without using paid ads. The more visible your website on search engine results pages (SERP), the easier it is for people to visit it. Moreover, if you do SEO right, the majority of these visits turn into sales.
So how do you improve your SEO game?
What Is a Backlink?
A backlink is almost synonymous with a citation or a reference in a thesis. However, instead of only being mentioned at the bottom of the research, backlinks can be placed anywhere – and they’re clickable. A backlink or inbound link is an incoming hyperlink from another website to yours.
Backlinks serve as a signal for search engines such as Google to gauge how credible or worthy your website is to be ranked higher. The more inbound links you have, the more convinced search engines will be to give you a spot on their results pages.
However, there is one thing to point out, and that is backlink quality. Backlinks coming from irrelevant websites may do more harm than good. Thus, you can’t get as many of these as you want; they have to be related or supportive to your website’s niche or industry.
4 Ways to Increase Backlinks to Your Website
Now that you understand the importance and the benefits of having backlinks to your website, it’s time to learn these four ways to increase backlinks.
It’s not as easy as emailing a webmaster for it. With most people receiving around 90 emails per day, it’s easy for your request to get lost. Most of the time, your email gets buried by newer emails that are of higher priority.
Fortunately for you, you can work around this problem with our effective ways to increase backlinks to your website:
Guest Article Submission or Contribution
One of the surefire ways to increase backlinks to your website is through article submission or guest posting.
With this method, you’re freeing the webmaster’s time by doing the writing for him. In most cases, he’ll be grateful and will automatically consider giving you a backlink. The only challenge is that writing a high-quality article takes time. You can always outsource it from a professional ghostwriter, but it’s going to be expensive.
If you have the copy ready but not sure where to submit it, you can try searching for these online:
- your keyword + inurl:write-for-us
- your keyword + guest-posts
- your keyword + contribute
Social media channels are also ideal places to hunt for guest posting opportunities, especially Twitter or LinkedIn. Use the keywords “guest post” or “guest author” in social search boxes.
Apart from the backlink you get, never forget requesting for an author bio, where you can include links to your social profiles. Whenever someone likes your post, they can follow you and enjoy more of your content. It’s one of those ways to increase backlinks that hits two birds with one stone.
Another effective way to increase backlinks to your website is through infographics. Unlike articles that can only be published once to avoid getting a red flag from search engines, infographics work differently.
A lot of people love infographics because they’re super digestible. Moreover, since they’re visual, infographics are engaging and less tricky to share.
Creating a high-quality infographic and then publishing it on your blog allows people to share or republish it on their site. Most bloggers, if not all, will instinctively link back to the original creator.
You also have the option to publish your infographic on photo-sharing platforms like Pinterest or Instagram. The former works wonders for this type of media. Just make sure to include your website name and logo within the infographic, so users will know where to look for you. This technique is one of the easiest ways to increase backlinks because of its innate shareability.
Write Worth-the-Read Testimonials
If you use a particular product or service, and they have a website that’s relevant to yours, you can always pitch a testimonial in exchange for an inbound link.
You have to make sure you’re not sending them a generic-looking testimonial. It has to be convincing and gives enough detail for people to consider buying their product or service. In a nutshell, you should help them generate more sales.
These days, featured testimonials can even be videos. If you have the guts to record yourself expressing how helpful it is to have their product or service, you’re guaranteed to have a backlink as you’re doing their business a huge favor.
Fix Broken Links
One of the most traditional ways to increase backlinks to your website is by helping webmasters maintain theirs. How in particular? It’s by searching for broken links.
If you ever experienced clicking a link that sends you to a 404 error page, that’s a broken link. It doesn’t happen all the time, but when it does, you have to report it to the webmaster.
Your report will get noticed because you are helping them big time with their SEO. Google hates websites with broken links and will rank them lower. Since it’s not every day that webmasters audit their website, especially giant companies, they rely on these reports and mark them as a priority to fix.
Since you did them a favor, they’ll consider replacing the broken link with one of your blog posts or web pages. Of course, only look for broken links from websites that are relevant to your niche or industry to increase the backlink quality.
Acquiring backlinks isn’t a piece of cake. It takes time, effort, and patience, but its results can be life-changing. With multiple backlinks, you’ll enjoy not only more traffic but also a higher conversion rate.
We, Tulumi, are proficient in applying these ways to increase backlinks. Our clients have enjoyed seeing great results from our proven-effective digital marketing strategies. With our help, your business can reach its full potential – contact Tulumi today.