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What are Backlinks and How to Make Them Work for You

There’s an ongoing debate on the importance of backlinks. Some marketers believe the number of these links is critical. Others believe it’s the quality that matters. Regardless of your preference, what’s clear is backlinks can make or break your SEO strategy.

Let’s talk about what makes them so imperative.

The biggest challenge for any website owner is to bring in traffic. How do you get people to visit your website? How do you convert these visits into sales? There are several answers to that. But what most digital marketing experts agree on is search engine optimization (SEO).

SEO is a very sophisticated strategy. In essence, it makes your website more searchable without using paid ads. The goal is to make your website more visible on search engine results pages (SERP). The more often your website appears on SERPs, the easier it is for people to visit it. And if you play your cards right, the majority of these visits will turn into sales.

So how do you improve your SEO game? You do it through SEO backlinks.

What Is a Backlink?

A backlink is almost synonymous with a citation or a reference in a thesis. But instead of a mention at the bottom of the research, these links are anywhere. You can place them in any content you post or share. They’re also clickable. Clicking on a link will see you moving from that website to another. It’s best if those links come from websites that are relevant to your niche.

Backlinks serve as a signal for search engines like Google to gauge how credible your website is. If it’s found to be trustworthy, it will rank higher. The more inbound links you have, the more search engines will give you a spot on their results pages.

It should become noted that the quality of your backlinks is also crucial. Links coming from irrelevant websites will do more harm than good. It’s why you can’t get as many of these as you want. They must relate to or support your website’s niche or industry.

4 Ways to Increase Backlinks to Your Website

Now you understand the importance of adding these links to your website. It’s time to learn how to get backlinks. You have to be savvy about this. You can’t go and email a webmaster for it. It might work, but your email might also get buried in their inbox. Most people receive around 90 emails per day. It’s a good thing you can work around this problem. Here are some effective ways to increase backlinks to your website:

Do a Guest Article Submission

One of the surefire ways to increase backlinks to your website is through guest posting. This is when you write content for another website. Guest bloggers will write for blogs within their own niche.

You’ll be helping the webmaster with this method. They’ll have more time since you’re writing the content for them. They will give you a backlink in return. The only challenge here is writing a high-quality article takes time. You can always outsource it from a professional ghostwriter. But it’s going to be expensive.

If you have the copy ready but are not sure where to submit it, you can try searching for these online:

  • your keyword + inurl:write-for-us
  • your keyword + guest-posts
  • your keyword + contribute

Social media channels are also ideal places to hunt for guest posting opportunities. Twitter and LinkedIn are the favorites of bloggers. Use the keywords “guest post” or “guest author” in social search boxes

Don’t forget to ask for an author bio when you do a guest post. It’s where you can include links to your social profiles. Whenever someone likes your post, they can follow you. They’ll enjoy more of your content and you drive more people to your site. It’s one way to hit two SEO birds with one stone.

Premium-Quality Infographics

Another effective way to increase backlinks to your website is through infographics. Articles are only published once. They’ll get a red flag from search engines otherwise. Info-graphics work in a different manner.

A lot of people love the combination of information and graphics. They’re easy to read and digest. And since they’re visual, they’re engaging and more fun to share.

You should create a high-quality infographic and publish it on your blog. Encourage people to share or republish it on their site. Most bloggers will link it back to the original creator.

You also have the option to publish on different social media platforms. Pinterest and Instagram are good choices. These two platforms lean towards visuals. Info-graphics works well on Pinterest. Make sure to include your website name and logo within the graphic. It will tell viewers where to look for you.

Write Worth-the-Read Testimonials

If you use a particular product or service, you can pitch a testimonial. Do this in exchange for an inbound link.

You have to make sure you’re not sending them a generic-looking testimonial. It has to be convincing. It should give enough detail for people to consider buying their product or service. In a nutshell, you should help them generate more sales.

These days, featured testimonials can even be videos. If you have the guts, record yourself expressing how helpful it is to have their product or service. You’re guaranteed a backlink as you’re doing their business a huge favor.

Fix Broken Links

A traditional way to increase link backs to your website is to help a webmaster maintain theirs. How? You can search for broken links.

Have you ever experienced clicking a link that sends you to a 404 error page? That’s a broken link. It doesn’t happen all the time. But you have to report it to the webmaster when it does.

Your report will get noticed because you are helping them big time with their SEO. Google hates websites with broken links. These sites will become ranked lower. Since it’s not daily that webmasters audit their work, they rely on these reports and mark them as a priority to fix.

Since you did them a favor, they’ll consider replacing the broken link with one of your blog posts or web pages. Of course, be careful with the links you look for. It should be from websites that are relevant to your niche or industry. This will increase the backlink quality.

Acquiring backlinks isn’t a piece of cake. It takes time, effort, and patience, but its results can be life-changing. With many backlinks, you’ll enjoy not only more traffic but also a higher conversion rate.

Aim for a High-Quality Website

A well-designed website is a must for every company. Tulumi Digital Marketing can give that to you. We are a full-service digital marketing company based in Florida. We specialize in website development and SEO. Our marketing team offers personalized solutions and measurable results. Our clients have enjoyed seeing great results from our effective digital marketing strategies. You can reach us at (800) 481-1720 or at

Deb Wallace | CEO | Digital Marketing Services | Tulumi Digital Marketing

Deb Wallace


Deb Wallace brings a dynamic career in mobile and internet marketing. She remains on the industry’s cutting edge for technology and innovation driving new business through establishing strategic partnerships and relationships. She carries with her a vast knowledge in the e-commerce marketplace as well as extensive experience in the online payment processing industry.

Deb is exceptionally well organized with a track record that demonstrates creativity, tenacity, and initiative in achieving both personal and business goals. She is currently focused on providing multiple locations for the company.


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