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5 Qualities of an Effective Logo Design

“Good design is good business.” — Thomas Watson Jr.

A logo is the face of every business. A great logo can quickly grab a viewer’s attention and create a strong first impression. 

The mixture of fonts, colors, and tones in your logo creates a visual story your business is trying to tell. 

It is vital that your logo meets your restaurant digital marketing efforts. 

In this blog, let us help push your creativity to a higher level with these five key qualities that make a logo design effective for your food business.

1. Appropriate

If your graphic designer is crafting a logo for your restaurant, it would be appropriate to use a font & color scheme that matches your brand. 

food truck - pop chicken

Your logo should be a reflection of your business. It must also be suitable for the judging eyes of your target audience.

For instance, bright and fun color schemes might work great for a toy store but not for a funeral parlor. 

You do not have to limit your imagination, though. Your company’s logo doesn’t need to have a burger or sushi included in it just because you run a food business.

Graphic designers can go beyond the boundaries and still end up with a design appropriate for your business and marketing campaigns.

2. Simple and Uncluttered

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” — Lindo Leader, graphic designer, and creator of the FedEx logo

A good logo should be easy to look at and identify. It should be clean yet noticeable. 

mcdonalds signage at the top of window with breakfast sign

One of the biggest mistakes in creating a logo is adding an excessively intricate design. This can lead to confusion and might fail to attract your audience. 

Take a look at McDonald’s. The famous Golden Arches are easily recognizable. The choice of colors, lines, and font delivers the message that McDonald’s is a happy place where people can eat with comfort. The logo is not over-the-top and does not have too many details such as heavy use of shadows, gradients, and other effects.

3. Timeless Identity

“Styles come and go. Good design is a language, not a style.” — Massimo Vignelli, Italian designer

Remarkable designs, advertisements, works of art stand the test of time. It is the same with logos. 

coca bottles in yellow crate

When brainstorming for logo designs for your restaurant, ask yourself first: “Will the kind of logo I have in mind still be effective, say, 5 to 10 years from now? Will they endure the dynamic nature of modern-day marketing strategies?”

You cannot establish a strong identity for your restaurant if your logo needs to be revamped and redesigned every now and then. To stand out from the crowd, you should construct a logo that rides with the ever-changing times. Trends come and go but when it comes to your brand’s logo, “length of service” is key.

4. Easy to Remember

How do you know if the design you have chosen for your logo is effective? Simple. It should stick in the minds of viewers. 

A logo is memorable.

starbucks logo in front of store

One of the things you want to achieve in your digital marketing efforts is for your target consumers to REMEMBER your logo. When people remember your logo, it is a strong sign that they also remember your brand.

5. Unique

Your restaurant’s logo should separate you from the competition. Even though there are 100 other food businesses in your state, yours must have a unique set of products and services.

badge samples

Uniqueness also saves you from all kinds of troubles brought by copyright and plagiarism issues. This particular quality implies that the concept for your logo design has not been used before by any business out there.

A logo is the very first thing that comes to people’s minds when they hear about your brand. In the end, it takes not only creativity but in-depth planning as well when it comes to designing the perfect logo for your restaurant digital marketing campaigns.

Make sure that it is something relevant, neat, one-of-a-kind, worth-remembering, and can live through the ages.

Do you want to stand out from the crowd and stay ahead of the competition? Let Tulumi Digital Marketing help you find the right marketing tools and tactics fit for your business. 

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Deb Wallace

FOUNDER & CEO, TULUMI

Deb Wallace brings a dynamic career in mobile and internet marketing. She remains on the industry’s cutting edge for technology and innovation driving new business through establishing strategic partnerships and relationships. She carries with her a vast knowledge in the e-commerce marketplace as well as extensive experience in the online payment processing industry.

Deb is exceptionally well organized with a track record that demonstrates creativity, tenacity, and initiative in achieving both personal and business goals. She is currently focused on providing multiple locations for the company.

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