The Heating, Ventilation, and Air-conditioning (HVAC) industry have also embraced innovation. Thus, it’s not surprising that your local HVAC contractor has their website that you can reach out to when your AC is broken.
As we all know, the HVAC industry in the United States is relatively large and also an essential service. Currently, there are over 111,000 HVAC contractors in the country who are hired in both residential and commercial facilities.
This industry is so large, its market is projected to climb to $35.8 billion by 2030 from last year’s $25.6 billion according to forecasts.
The numbers are indeed promising, but one thing’s certain— the competition is always tough. With that in mind, if you haven’t notched up your digital marketing efforts, you might get left behind.
Having a website and social media pages aren’t enough to give you the upper hand over your fellow HVAC contractors. You need the best digital marketing efforts to reach more customers. It’s imperative to have a good digital marketing strategy nowadays if you’re running a business.
So, without further ado, here are the essential HVAC digital marketing strategies you need to practice.
1. Keyword Research
Finding keywords relevant to your niche makes it easier for users and your target customers to find you on search engines. Use Google Keyword Planner to find the best keywords that fit with your brand and niche. In most cases, the best keywords are the combination of your company’s nature of business and your current city.
Here are some examples; “heating contractor LA” or “Cooling installation Denver”, and “AC repair Orlando”. The list goes on, but bear in mind that your keywords should focus on your niche or nature of business and your current city. Using Google Keyword Planner will give you the highest volume searched keyword for Search Engine Marketing (SEM).
Here is the most popular keyword research tool you can use:
- Google Keyword Planner
- Keywords Explorer
2. Marketing Competition Analysis
To further improve your search engine results ranking, you need to analyze your niche’s competition. Your ultimate goal must point out what your competitors are up to and what they are lacking.
Here are some key considerations for your marketing competition analysis:
- Search performance
- Social media presence
- High-value content
By doing this, you’ll gather valuable data and information that you can use to set better marketing strategies to nose out your competitors.
Here are the best competitor analysis tools you can utilize:
- Quick Search
- Google AdWords
- Followerwonk by Moz
3. Marketing Content Development
To establish authority as one of the most reputable HVAC companies in your area, you need to develop high-quality content. When it comes to quality, you need to create content that will provide customer solutions. Each time you write a blog, your intention should be to provide useful information. Think about your blog article remaining relevant and valuable even if years have passed. This is called evergreen content.
Check out these cool evergreen content ideas here.
These are scalable tutorials, solution-driven, and informative posts that stay relevant for years to come. Keep in mind that high-quality content will give you the authority to distribute useful information that generates engagement, trust, and audience growth. If it’s too hard for you or your team to develop this strategy, then you need to find a reputable content marketing agency to help you out.
SEO (Search Engine Optimization) is the process of enhancing site’s traffic from search engine results. SEO focuses on unpaid or organic traffic by optimizing your content to become more visible on search engines.
The result will be improved search engine rankings by using a particular keyword for searches. If implemented correctly, SEO will put your website on the first page of a search engine like Google and Bing. This will direct traffic that will likely hire your company. SEO is something that a digital marketing agency Orlando has specialized on. If you need an expert’s approach on your SEO strategy, it’s highly-recommended to hire a reputable digital marketing agency.
4. User Experience
Google’s algorithm weighs a lot more about how the user interacts with your website. Thus, your website must provide a great user experience so that Google will reward you with more visibility and improved page ranking. All you need to do is answer all questions and concerns of your customers completely and immediately.
Another important thing you need to remember is the loading speed of your website. It needs to load quickly and must be mobile-friendly. Fix broken links and avoid duplicate content. Lastly, you need to track and analyze Google Analytics to prevent high bounce rates and achieve higher average time on your site.
5. Google + Account
You need to rank high on your local map as well. Thus, you need to improve your Google + business page by making sure all your information is accurate and updated. You need to make sure the following pieces of information are accurate: Name, Address, Phone, and Website or (NAP-W) information. Your business listings will only gain visibility and authority if your information is accurately the same as your website and Google +. This will also improve your local SEO ranking.
6. Social Media
Everyone around the world uses social media, so it’s obvious it’s safe to assume that people will tend to search for HVAC contractors there. Thus, part of your digital marketing strategy is to put up social media pages.
All you need to do is create your HVAC company’s official social media pages: Facebook, Instagram, Twitter, LinkedIn, or Pinterest. Next up, you need to increase your visibility on these social media platforms with keyword research, hashtags, and high-quality content. This is to further strengthen your social media marketing Orlando.
7. Link Building
Links are one of the most effective digital marketing strategies that you shouldn’t miss out on. Link building is important because of its direct relationship between your links’ quality and quantity to your website as well as the amount of traffic your site gets. The more links you build, the more search traffic will be directed to your site.
To start building links, all you need to do is create high-quality content, practice internal linking, find more link resources and link pages, and take a look at your competitors.
Marketing your HVAC company online is a multifaceted effort but has a level playing field thanks to digital marketing. Even if you’re the smallest player in the HVAC industry, you have very high chances of outperforming big guns because times have changed already. However, all of the success you want to achieve is only possible if the important information we’ve listed above is utilized properly.
If you need an expert’s guidance regarding this matter, we at Tulumi Digital Marketing are willing to help. Just give us a call and let’s talk about how we’ll turn things around.