Almost everyone has a social media account today; it’s a fact that’s been repeatedly used in marketing to convince businesses to have their own. Well, most companies followed the trend and made their own social media accounts.
However, not everyone is successful in gaining a strong presence in social media. So, what could go wrong? There are tons of reasons why your social media presence is botched.
If you’re wondering why you have not been noticed in social media, maybe your customers are not aware that you are already online. Sometimes, your social media page can appear spammy, which scares people off. Also, you post too often, or you may not be posting enough, or, worse, your posts’ timing is just off.
People are also not interested in your posts because it merely lacks the aspects of good written or visual content. Most probably, you don’t have a clearer path that defines your social media campaign.
So, how can you turn things around? You can find tons of answers on the internet to improve your social media presence and gain more followers. However, you have to remember that social media is all about the followers, so focus on this aspect so that your social media campaign will earn success.
How do you grow your social media following ASAP? Let us answer that question by reading the rest of this post.
Determine your goals
Before you even decide to create your social media account, you have to determine your goals and your objectives. You need to make sure that you know what you are up to in making a social media account. You need a concrete plan detailing your strategy to reach your customers and draw more audiences. You cannot grow your social media following in just a short period if you don’t know which path to take.
Come up with a solid social media strategy
Now that you’re done setting your goals for your social media pages, proceed in making a solid social media strategy. Start by creating a calendar detailing all your scheduled posts, activities, promotional offers, and other social-media related stuff. This will make you more organized, and on top of that, this will help you discover the untapped potentials of your social media page that will help grow your social media following.
Interact with your audience
Let everyone know that your social media account or page is run by humans and not AI. People are easily pissed off if their inquiries get a canned auto-reply instead of answering their questions directly. Avoid using canned auto-replies because this will kill your chances of getting more followers, especially if you are trying to build your brand awareness. Even famous brands take time to answer their customers’ inquiries through their replies or chat. So, make sure to answer yours.
Identify your audience/followers needs
You can determine this through interaction, which is similar to what is mentioned above. This means you have to interact with them on a personal level so that you will discover what their wants and needs are from your brand. Remember that your audience or followers are also your customers, and listening to them is crucial to your business’s overall improvement. This will help you further understand what you need to provide them, and once you figure it out, you can easily convince them to trust your brand.
Never fail to include social media icons on your website
If your website’s traffic is doing pretty well while your social media page is going the opposite direction, start including the links to your social media pages on your site. You can either add this to the landing page where people can easily see and click the icons or at your “Contact Us” page. Don’t waste people’s time by making them track down your social media pages; bring it to them to grow your social media following.
Post valuable/engaging content
Whether it’s an article or a video about your brand, make sure your post is interesting, engaging, and valuable so you can draw more attention. While you need to stay relevant to current events, you also need to post evergreen content. So, why is it called evergreen content? These posts contain information that stays perpetually relevant and useful for consumers now and in the years to come. This is critical for SEO ranking. Solution-driven content such as tips, DIYs, tutorials, resource guides, and “How-Tos” are posts that people always search for.
Who doesn’t love discounts? If you want to grow your social media following quickly, give out discounts for your products or service. This is the easiest and probably one of the most effective ways to get people’s attention. So, how does this grow your social media following? It is pretty simple actually, just make your mechanics specific that only people that follow, share, and comment on your social media page can avail of the discount. After that, you will be surprised that your few hundred followers start to grow more. Also, make sure that your promo period lasts for a week or two so that you can fully maximize this strategy.
Run a contest
If the discounts won’t work, then there is always Plan B, which is running a contest. If people love discounts, how much more if they win a prize? This strategy hits two birds with one stone because you are not just promoting your business, but you are also growing your social media following. A few samples of social media contests are: photo contest, caption contest, best comment, “like this post to win,” and “share this post to win.” Be generous when giving out prizes and select no fewer than five winners so that people are more encouraged to join since they have a higher chance of winning.
Use SEO to optimize your social media pages
This means that your social media pages will be using the strategies applied in SEO, which uses the same principle and methods in optimizing a website. This means your social media pages will use keywords to improve its ranking on Google and other search engines. This will be easier for people to look up your social media pages since these will appear either on the first three pages of a search engine.
To tell you the truth, none of the mentioned methods detailed above can be done overnight. There is no formula to grow your social media following in just a snap of a finger unless you are a celebrity. However, what you’ve read earlier is already tested and proven to be effective in growing any social media following the fastest way possible. The key is to be consistent.
So, get started following these tips now, or you may reach out to our digital marketing and social media marketing team hotshots to help you out.