There is no business out there that wants to get left behind.
If you have never tried using video marketing for your restaurant, then you’re seriously missing out on its huge benefits.
Video captivates the eyes and piques the curiosity. It has the power to stir emotions and draw people in. People in the days of Youtube and Vimeo have become visual creatures. They are drawn to moving characters and will definitely stay to see what happens.
In this article, we invite you to join us as we share the compelling advantages of video as a restaurant digital marketing tool. Learn how your food business can make the most out of videos to catch your target audience, grow your following, and generate sales.
1. Video Hooks Your Audience
Without a doubt, connecting with people is one of the hardest areas in restaurant digital marketing.
Video is one of the best advertising tools that can help your restaurant business reach out to countless people within seconds! A nice blend of sights, sounds, and quality is much more effective than images or text alone.
Videos uploaded to top social media platforms such as FB and IG allow you to catch the attention of a huge number of online users. Youtube, the second largest search engine next to Google, is a highly-effective channel where you can promote your food business using 30-second to 2-minute video clips.
Animoto, a company that offers video creation services, claims that video is 4x more likely to capture the attention of people than blogs or articles.
According to Forbes, more than 50% of executives state that they choose videos over plain text.
Using video marketing is a great way to entice people and bring them inches closer to being potential customers.
2. Video Builds Customer Loyalty
Trust is the foundation of any reputable and successful business, be it in the real world or the digital landscape.
When you showcase what your restaurant has to offer through video, people see that you are proud of what you have. Followers, prospects, and customers are drawn when they see you, your staff, and your food in videos. As an effect, they gain more confidence in your products and services.
A short video ad on Instagram may even convert skeptical consumers into actual customers.
Video, be it in the form of a food vlog or a video testimonial from a loyal customer, show people an in-depth and more visually-enticing view of your restaurant — something that consumers definitely want to see before they decide whether to trust your brand or not.
3. Video Speaks for Your Business
Video marketing does the sales talk for your business. It speaks for your products in a fast-paced, detailed, and easy-to-grasp manner. People in the days of modern living are turned off by long-winded explanations. A 30-second to 2-minute video is an excellent way to convey information to a set of consumers.
For instance, details and highlights about your food products along with soothing music and captivating visual features can be squeezed in a two-minute explainer video.
A short yet concise video advertisement can hook hundreds, thousands, even millions of potential customers! It tells them the best thing about your restaurant and what makes customers keep coming back in just a matter of seconds– something that long blogs and news articles cannot do.
4. Video Improves Search Engine Ranking
Did you know that you have a bigger chance to rank higher on Google if you have a video inserted on your website?
When people start searching for specific keywords and phrases, Google can determine which websites are providing what visitors are looking for and which ones are not. When people stop by your site to watch a video, Google analyzes this as a sign that you have valuable content. Add to that, video increases the time spent by visitors checking out your website. This can help your site move higher in search result rankings.
Make sure you write interesting captions and descriptions for SEO before you upload your video on YouTube. Insert particular keywords that shoot straight to the information found on your video. Add a link that drives people to your website so they can view what’s in your menu and what your restaurant can do for them!
6. Video Boosts Sales
Everyone likes shortcuts. Imagine if you can cut out the first steps of your restaurant digital marketing process and go straight to your main goal: SALES. PROFITS.
Yes, video ads can do that for you.
Even though crafting a video advertisement is neither an easy nor a cheap task, it is definitely worth investing in.
Studies show that more than 50% of users who have been hooked by an explainer video about a product bought it afterward.
Brian Fanale of My Lead Systems Pro states, “We believe that in 2020, YouTube is going to be the place where business owners thrive most. Contrary to the over-saturated and expensive ad platform over at Facebook, YouTube video ads are relatively an untapped goldmine. Additionally, because it’s video, there is a much better ROI for business owners if they can create catchy, quality, engaging video content.”
Video marketing makes some people want to order food online just by watching how your amiable-looking chef cooks your mouth-watering buffalo wings.
Video is now an asset in the area of digital marketing. It has now become a powerful tool for businesses to grow and thrive.
If pictures can engage the virtual community, then it should no longer be a surprise what moving pictures are capable of doing for your business!
Still contemplating your next marketing move? Let Tulumi Digital Marketing help you find the right tools and tactics fit for your restaurant.