With the availability of social media, some businesses think that emails are obsolete and that there is no longer a need to work with an Email Marketing Agency. However, that’s false. Emails are one of the barest forms of online infrastructure, which is why social platforms require you to have one. Collecting emails for your business can significantly improve your conversion rate, and that’s why you need to know how to grow your email list.
“But I already have a decent list, should I continue collecting more emails?”
If you want to get more sales and grow your business, of course, YES.
However, that’s not the only reason why you’d want to continue collecting more emails. Your email list degrades by 22% each year. Over time, your email marketing becomes less and less effective if you’re not getting new subscribers.
Email Marketing Best Practices | 4 Effective Ways on How to Grow Your Email List That Works:
1: Gate Premium Content
The most powerful way to get more subscribers is by locking some of your best-performing content. This strategy is what most Email Marketing Agencies do today.
An example of gated content is a partially blocked article in your blog. If your visitors want to pursue reading its blocked section, which is what they’ll likely do, they have to enter their email. This strategy is common among giant news and magazine websites.
However, you have to be careful in gating content. If the content you gating isn’t that good, your readers will leave — so select wisely.
2: Create Comment-Inducing Blog Posts
You should design your website to collect emails whenever a visitor writes a comment. Once you’ve established that, write articles for your blog that ends with a call-to-action.
A simple “have you tried… comment down below” or “feel free to ask questions…” works best on how-to articles such as this one.
The more comments, the more emails you get! Just don’t forget to add a security feature to verify the commenters and review their comments. Bots and spammers can be harmful to both your website and audience.
3: Tap Beyond Your Website
One of the most common mistakes most business owners make is limiting their marketing actions within the website.
The idea that your website is the only way to acquire emails is wrong. Although you do have the freedom to create witty pop-ups or banners asking your visitors to subscribe, other platforms such as social media have them as well.
On your Facebook page, you can add a sign-up button where it will send people to your website’s registration page. You can also share your registration page on Twitter, Reddit, and other platforms to help grow your email list.
4: Go Old School
Although digital marketing has come a long way and is proven to be more efficient, tradition still has its place.
If you have a brick-and-mortar store, asking for your customers’ email on paper is a pretty reliable way to grow your list. Whenever you hand out receipts, you can always ask for their email. Just make sure to inform them that you’ll only be using their email to send out promotions and updates.
You can also use a membership scheme that provides discounts to members. For your customers to join, they need to visit your website and register. Voila — you get site traffic plus new subscribers from real customers!