Currently, there are more than 3-billion searches that are performed each day on Google’s search engine. This means that regardless of your brand, there are always people searching for you online.
People will type in specific keywords on Google that are relevant to your business regardless if you’re a startup or a medium enterprise. Google records about 600 people each month that can be your potential customers because they specifically searched keywords relevant to your business.
However, even if their query is very specific, there are also a lot of businesses that are the same as yours, hence the tough competition. With that in mind, a lot of businesses nowadays, especially startups and small businesses rely on Search Engine Optimization (SEO).
By definition, SEO is the process of giving Google solid proof that your website or webpage has the most relevant result for a specific search query. SEO goes beyond that. It is also about the practice of improving your site’s overall quality, usability, and user experience.
With that in mind, Google always recognizes and improves the rankings of the sites that follow SEO strategies devotedly. So, what are these SEO strategies that Google rewards? To find out, let’s discover together in this post!
1. Google rewards content with optimized keywords
SEO experts always start by researching valuable keywords that will be used for the content of their client’s website. Contrary to popular belief, Google does not recognize keywords that are mass-produced. Google always favors quality over quantity, so it’s not about the numbers, but the relevance of the keyword being used in optimizing the content. Google rewards quality content with optimized keywords that are carefully selected and highly relevant to the subject.
Having optimized keywords greatly impacts the ranking of a site. In a study, Google’s first page catches 70% of search traffic clicks, while recently, this increased to 92%.
2. Google rewards Meta descriptions and Alt tags
Aside from having good-quality content with optimized keywords, Google also recognizes a well-made Meta description and well-added Alt tags. However, Google won’t recognize them if they are misplaced or not properly constructed. Google only rewards meta descriptions that truncate snippets of up to 160 characters. This is why it is best to keep it brief yet still sufficiently describes the page’s overall content.
Alt tags, meanwhile, are rewarded by Google for their accuracy and equal representation of the same content and the function portrayed by the image used.
3. Google rewards encrypted HTTPS
One of the main goals of SEO is to provide relevant traffic to your site by giving the visitor the best user experience they can have. Always remember that your visitors will stay longer if the site is safe and secured. This is because a lot of people nowadays are frequently transacting and purchasing online and their main concern is always security.
With that in mind, Google rewards those sites that are using security encryption or the Hypertext Transfer Protocol Secure (HTTPS), instead of the regular HTTP. So, make sure that you shift your site to HTTPS as Google always considers this.
4. Google rewards sites that use backlinks
Needless to say, backlinks are still essential in boosting your site’s Google ranking. Google’s system and algorithms regularly check each of the links that come from your site. It then determines its value and its relevance to your site.
Remember that broken and irrelevant backlinks are discarded by Google. This can jeopardize your site in different ways. Relative backlinks coming from a higher domain are considered to be a quality link as per Google, especially if it comes from the same domain since it also creates a higher link score. To ensure that your site gains more authority, value, and relevance, adding quality backlinks must be done.
5. Google rewards social media paid promotions
It is common knowledge that social media is always effective in boosting a website’s traffic, an SEO strategy that Google rewards. The majority of social media platforms provide users with promotional advertising options to help drive traffic to their respective sites. So, don’t forget to utilize all your social media accounts and take advantage of its paid promotions since Google won’t fail to reward this SEO strategy.
6. Google rewards a great user experience
User-friendly sites are a must. Providing your visitor with a convenient browsing experience is a definite check on Google. This means your website should have faster loading time, easy-to-navigate home pages and menus, easy links to help direct visitors to similar content, well-divided content on its web pages, and no broken links. Find out more about these must-have website features here.
7. Google rewards mobile-friendly sites
In a recent study this year, the number of people that browses the internet using their mobile phone is way higher than people browsing on their computers. Currently, there are about 2.5-billion people who use mobile phones around the world. With that in mind, your site should have a mobile version that is also user-friendly. Google easily recognizes sites that are mobile-friendly. Google rewards these sites with an improved ranking on its search engine.
Utilizing the SEO strategies mentioned above is worth your time and effort. SEO may take longer but the rewards are long-term. If you think you need help in improving your SEO, Tulumi is here to walk you through each step. We also offer a free consultation so we can come up with a good plan to take your business site to the next level.