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Business Tip 101: Why Companies Shouldn’t Ignore Digital Marketing

With the advent of technology, people’s lives become easier. One of the recent breakthroughs in the field of technology is the internet. People can do almost everything with the help of a fast and reliable internet: from doing emails, meetings, to online purchasing. Yes, the way people shop and buy really has changed along with it, meaning offline marketing isn’t as effective as it used to be.

Marketing refers to connecting with your audience in the right place and at the right time. This means you need to meet them where they are already spending time now: on the internet.

What is Digital Marketing? 

So here goes digital marketing — in other words, any form of marketing that is done online. Digital marketing talks about all marketing efforts that use an electronic device or the internet. This means that those that exist in print ads, phone communication, or physical marketing are now way too old. 

So as a business owner, would you consider this idea? 

At this stage, it is vital for your business and brand to start digital marketing. This is actually an answered prayer for business owners like you, or to someone who’s planning to have one in the future. Businesses have been greatly impacted as the economy has taken a hit because of COVID-19.  Our world is facing different struggles brought about by the spread of this virus but there’s still a glimpse of hope we’re holding on to. 

Business 101 

Business tip from the world’s richest man ‘Elon Musk’ – take a risk! By taking these rare chances, you are actually giving yourself opportunities to explore and learn. Incorporating digital marketing as one of your business techniques is one way to earn MILLIONS! 

The first step is to explore social media. If you check every brand you know, it seems like they all have a website. If not, then they probably utilize social media platforms or a digital ad strategy. Digital content marketing is the present and the future so it’s natural for any consumer to expect a business to be found online.

Businesses should hire digital marketers who have a clear picture of how each digital marketing campaign supports the company’s overall goals. These goals are important so marketers know what strategies to use for the campaign or promotion of the products. They can advertise with two options: through the free and paid channels at their disposal.

For e-commerce businesses, setting up a website or a Shopify store is the best way to get started. To help buyers easily navigate through your shop, all you need is to search for Shopify developers and work with an agency that has skills, experience, and commitment.

With the different options and strategies that come from digital marketing, there’s no limit to your creativity. Experiment with a variety of marketing tactics depending on your budget. There are also tools like analytics dashboards and social media insights to help you monitor the success of your campaigns and your total ROI. 

To make the long story short, to be competitive as a business owner, you’ll need to embrace digital marketing. Ignoring its benefits will somehow lead to profit loss, or giving away your chance to be the next Elon Musk.

Ready to leverage digital marketing tools? Book a free consultation with us.

Deb Wallace | CEO | Digital Marketing Services | Tulumi Digital Marketing

Deb Wallace


Deb Wallace brings a dynamic career in mobile and internet marketing. She remains on the industry’s cutting edge for technology and innovation driving new business through establishing strategic partnerships and relationships. She carries with her a vast knowledge in the e-commerce marketplace as well as extensive experience in the online payment processing industry.

Deb is exceptionally well organized with a track record that demonstrates creativity, tenacity, and initiative in achieving both personal and business goals. She is currently focused on providing multiple locations for the company.


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