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Building Online Presence for Mount Dora’s Favorite Restaurant

From zero online presence to honored as one of Lake County’s Best Italian Restaurants in 2020!
Cafe Gianni - Client Slide | Tulumi Digital Marketing

The Client

Cafe Gianni is a well-loved Italian restaurant in Mount Dora, Florida. They offer traditional Italian cuisine prepared by an Italian Chef, Gianni Liverotti.

The Challenge

Although Cafe Gianni is a favorite of many locals, its online presence was non-existent. For one, it didn’t have a website. Although they have social media accounts, the exposure and engagement on these platforms were limited.

ClientCafe Gianni
Project DateOct 2019
Gianni Italiano - Digital Marketing Solutions | Tulumi Digital Marketing
Cafe Gianni - Mobile Optimized Website | Tulumi Digital Marketing
Gianni Italiano - Digital Marketing Solutions | Tulumi Digital Marketing
Caffe Gianni Digital Marketing Solutions | Tulumi Digital Marketing

Caffe Gianni Digital Marketing Solutions

Tulumi designed and developed a mobile-optimized website for Cafe Gianni to build its online presence and increase the company’s visibility. We highlighted its premium dining service and authentic Italian cuisine to set its authority in the restaurant niche they are in.

The website showcases enticing images of their menu. As you scroll down, each section is navigated in a minimalist and elegant kind of way. The overall design speaks of a luxurious dining experience — a commitment Gianni upholds.

Our goal for Cafe Gianni was not only to present their Italian restaurant in search engines but also to promote a better customer experience. By adding a custom online ordering system, their customers can now conveniently place their orders on their website.

To further improve customer satisfaction, we also included eGift card products that customers can purchase for themselves or as a gift to others.

As for customer engagement, we promoted Wine Dinners and Cooking Classes not only on their website but also on their social media platforms along with consistent engaging posts. We also initiated retargeting campaigns through email and SMS.

See the client’s testimonial here.

facebook

instagram

 

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design rush

 

 

Cafe Gianni - Case Studies | Tulumi Digital Marketing

The Outcome

With its new website and active social media management, Cafe Gianni now has an established strong online presence and enjoys positive results.

Cafe Gianni went from having zero online presence to being voted Lake County’s second-best Italian Restaurant in 2020.

100%

WINE DINNERS & COOKING CLASSES SELL OUT

98%

INCREASE IN ORGANIC REACH ON SOCIAL MEDIA

92%

INCREASE IN PAGE LIKES ON SOCIAL MEDIA

82.5%

INCREASE IN CATERING & LARGE PARTY BOOKINGS

36.9%

ADDITIONAL REVENUE FROM ONLINE ORDERS

TOP KEYWORD SEARCHES APPEARS ON PAGE 1 FOR "ITALIAN RESTAURANT MOUNT DORA" and "BEST ITALIAN RESTAURANTS IN LAKE COUNTY"

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