myGSPN or my Go Sports Play Network is an all-in-one free sports network/website operating in Clermont, Florida. myGSPN’s content is purely about sports information featuring both high school and college sports through their articles and videos they publish.
myGSPN’s goal is to become one of the top sources of free high school sports news aimed towards helping promote athletes, schools, and leagues get their inspiring sports stories online.
Beyond that, myGSPN also aims to become a credible and accessible database featuring a comprehensive list of profiles from athletes to teams and schools.
myGSPN’s goals are achievable, but several drawbacks keep holding them back towards attaining such goals.
During our in-depth assessment, we have identified the following challenges:
myGSPN entrusted us with taking care of their underperforming website through our digital marketing solutions which focused on content marketing and eCommerce.
As experts in digital solutions, we formulated the two most suitable solutions for our client:
Our content team provided them with articles about local sports communities around Florida, where they operate. These articles feature different sports and athletes on the rise. We also provided updates on team rankings. Through these sports articles, we aimed to penetrate local communities and gave them a website capable of promoting their respective sports organizations.
Without having to spend much on building an e-Commerce website, Tulumi sorted through over 5,000 sports images and uploaded them on a photo-selling website. These images are categorized into sports games, school levels, and men/women categories for easy identification.
Since February, Tulumi has produced over 80 high-quality sports articles for myGSPN, generating more traffic to the site. Despite the nationwide lockdown implemented in March, we continued to do intense research to get more relevant sports stories.
Despite the pandemic, myGSPN was able to continue its mission to connect everyone through sports.
Instead of the usual sports articles that focus on game results, we published the following: