Instagram has plenty of users all around the world today. If you’re reading this now, then you’re likely part of this group of users, or at least know a lot of people who are. Why shouldn’t you be? This social media platform is a great way to stay connected with the people you know. You...Read More

Digital marketers know how important it is to produce blog posts today consistently. Aside from providing valuable information for online users, your blog posts can also be a potent digital marketing tool for building brand credibility and authority. It’s also a way to get traffic to your website fast.  Many rules govern how brands produce...Read More

The dynamics of running an E-commerce business has changed in recent times following the COVID-19 pandemic. Most people now prefer to do their shopping from the comforts of their couch instead of going to the mall.  With these developments within the E-commerce industry, online stores have been popping up left and right. Even brands that...Read More

If you’re not sure what a strategic content calendar is, it’s simply a roadmap of how you plan to execute your content marketing strategy.  Some content can be so broad that you need such a tool to help you oversee what kind of content to write, when to post it, and on which online platform....Read More

For many businesses, a Twitter account is a must-have in their digital marketing strategy for many reasons. One of which is the fact that it has over 150 million active users. Moreover, it is an incredibly active platform with more than 500 million tweets posted per day..  Twitter is ranked No. 5 as the most...Read More

When it comes to promoting your website or blog content, you will be presented with a myriad of ways, but a lot of these require more effort and time. If you notice, many marketers depend on essentially effective ways, but they may  not be as effective as promoting your content on Facebook. Facebook currently has...Read More

Organic reach in social media is on a decline for the past few years. This badly affects the social media marketing strategies of many brands especially small businesses and startups. There are various reasons according to experts why this is happening.  One of the main reasons why organic reach in social media is declining is...Read More

Having a small business surely has its ups and downs, especially at a time of economic crises brought about by a pandemic. With this in mind, a lot of small businesses are now relying on putting up their own website to help them reach their customers and improve their services online. The problem is, many...Read More

You must have already come across digital marketing advertising gurus talking about why blogs are essential for every business. From widely known platforms like YouTube to niche forums like SubReddit, the “why blog” topic is everywhere. This article, “How to Use a Blog to Promote Your Business,” is part of that topic. But why is...Read More

“Make your customers the hero of your stories.” ~Ann Handley Connecting with prospective diners is no longer limited to menu offerings and leaflet sharing. You need to be equipped with creative ideas for your restaurant’s content marketing.  What is Content Marketing?  Content Marketing involves creating and sharing materials such as photos, videos, and text via...Read More