Email marketing continues to be one of the most popular tools when it comes to increasing profits. The evidence lies in its average expected ROI, around $42 for every $1 marketers spend on email marketing. Businesses can use well-structured email campaigns to gain fresh leads and cultivate relationships with their existing customers. However, just because...Read More
Email marketing is an extremely effective way to increase the number of leads you get, no matter what business you are in. For those in the HVAC industry though, this strategy may seem like a new one. Many companies still prefer the traditional way of marketing – flyers, word of mouth, and cold calling. In...Read More
Personalizing your emails is key to achieving success in your email marketing campaigns. This is because emails are more personal than most other marketing channels like blog posts and infographics. As such, the more personalized and targeted the email, the better its chances of being read and converting prospects into qualified leads. How then do...Read More
Email marketing is one of the most effective strategies for delivering targeted messages and maximizing business growth. The return on investment is also quite impressive, with a $1 investment capable of bringing in over $40 in return. Of course, the only way to enjoy these benefits is if the people receiving your emails are actually...Read More
With the availability of social media, some businesses think that emails are obsolete. However, that’s false. Emails are one of the barest forms of online infrastructure, which is why social platforms require you to have one. Collecting emails for your business can significantly improve your conversion rate, and that’s why you need to know how...Read More
Remember the film, You’ve Got Mail? It starred Meg Ryan and Tom Hanks in 1998 where the two fell in love after exchanging a couple of e-mails. Yes, the movie was more than 2 decades ago, but it still shows how important email marketing is in building relationships. Though you’re not looking for a lover,...Read More
