Corona Virus is changing our lives in ways we’ve never seen.
Events and social gatherings of all types are being canceled. Bars, restaurants, and other types of businesses are closing. Healthcare workers and medical professionals are not allowed to go home and see their loved ones. Employees are being laid off from work.
These are certainly tough times.
Yet, despite all these unwanted circumstances, we all try to look at things on a positive note, even though it might be difficult at this point. As the saying goes, “When one door closes, another one opens.” The challenge for all of us right now is to find out what the good things are amidst all the chaos happening around us.
For instance, our digital marketing team has been working closely with our clients during the past few weeks. We have been trying to make strategic adjustments and come up with alternatives in our digital marketing approach, hoping to make the best out of modern technology.
We exhaust all our efforts as we jump into a new set of strategies. Our team believes that marketing and businesses don’t have to stop even in the midst of a pandemic.
In the age of Covid-19, here are some things to consider while you redirect your digital marketing campaigns.
Post valuable content
Customers and potential clients seek out content that is valuable. They look for content that inspires, entertains, and educates. In challenging times like this, making the most out of modern technology is key to the success of your digital marketing strategy.
Maintaining brand identity and edifying company values are also essential in an ever-changing economic landscape. These can be done by regularly posting content that is relevant to current issues. More often than not, people are hooked by online posts that have a great impact on them or their daily routine. With the current crisis affecting countless people worldwide, this is the perfect time to create online content that your readers and followers can relate to.
Create Virtual Events
Since live events and trade shows are not possible at the moment, it’s best for you to look for creative alternatives. Your company can post virtual or digital events on your website and social media pages.
Here are a few ideas to get you going:
- Repurpose your speech into a video or a podcast and invite keynote speakers to join you.
- Create a video for your product demos and educational content.
- Host a live virtual concert on Facebook.
Stay connected on social media
Don’t let this pandemic disrupt your relationship with your social media followers and business customers. Even if your most loyal patrons aren’t buying anything at the moment, you can stay at the top of their minds by showing concern and empathy.
Everyone, including your own team members, is dealing with the impact of the coronavirus outbreak. Show your followers and customers that your company understands what they are dealing with. You can create social media posts that ask how they are coping with the current issue. Avoid acting like a pushy salesman by posting too many product offers on your social media page.
People long for understanding and support, especially when they are in a difficult situation. Promote your business in a subtle way by posting good deeds or contributions you are doing to help make people’s lives just a bit better during a challenging time. Use social media as a tool to engage with the online community on a personal level, without compromising the core values and reputation of your company.
Always include Local SEO
We all hope that the coronavirus outbreak is something that will come to pass and fade. When things finally get back to normal, so will the consumers’ spending habits and financial stability. Since Local SEO affects how your business runs not only during the present, but more importantly in the months to come, this digital marketing strategy should not be taken for granted. Pausing or completely eliminating SEO from your digital campaigns can have an adverse effect on your business.
At this point where people have canceled all outdoor events and are in home quarantine, many are looking for services and supplies in nearby places. This is why it is vital for businesses to make the most out of local SEO and optimize their website for “near me” searches. This way, customers within their area of service can easily find their company online.
Show support through special offers
Drastic circumstances call for drastic measures. During this period of uncertainty, businesses have the opportunity to show support for consumers by offering discounts and promotions. Restaurants and other food businesses can offer no-contact delivery services and curbside pick-up. Take a close look at your target market’s current purchasing power, lifestyle, and needs — then create special offers.
Most consumers are stuck at home browsing sites using their digital devices. Many of them are looking for products and services being offered at a lower price since their source of income is being affected by Covid-19 precautions. This is a great way to keep your revenue flowing without being too salesy.
Offer your services online
Make the most out of digital technology. Since people are forced to stay at home almost 24/7, their eyes are glued to their smartphones, laptops, and tablets more than ever before. Now is the time for your business to display your services online.
Gyms can offer online fitness classes. Dermatologists can offer online consultations and sell skincare products on their social media pages. Private tutors can offer online video classes to their students.
Stay Positive. Things Will Get Better.
Digital marketing can be extremely powerful if done in a well-planned way.
Knee-jerk reactions are not a smart way of implementing marketing campaigns since they are done without good decision-making. In an ever-fluctuating economy or market, it is a must for every business to remain flexible when it comes to their digital marketing approach. Local business owners can also work together and share helpful ideas as a way of showing support for one another in the midst of this crisis.
Taking these things into consideration does not only boost your marketing at this low point, but it also maintains a healthy and safe environment, both for your own company and for your patrons.
When coronavirus becomes a distant memory, businesses and digital marketers will come out stronger and wiser, as they have continued to persevere, imagine, and create despite challenging times.