Businesses use marketing tools to communicate company information. Marketing tools can stimulate clients’ interest and motivate action. With marketing tools, you can apply several tactics to engage with your clients. They can also help you develop your business.
There are several types of marketing tools. One of which is online advertising. Online advertising is an efficient way for you to engage with customers. It can help you reach existing and new clients.
Does Yelp Advertising Work?
Are you wondering “does Yelp advertising work?” Yelp advertising is one of the ways of advertising online. It works in the same way as Google Ads and Facebook Ads. Similar in the way that you can pay to get preferential rankings and placements.
With Yelp Ads, you will get the opportunity to target your potential clients. These clients are those who are still deciding which business they want to spend their money on.
Moreover, Yelp will give you historical metrics about how your campaign is doing. But keep in mind that you will get limited metrics from Yelp’s advertising. The metrics will show you the number of ad impressions, ad clicks, and cost per click. It will also provide you with the total ad spend.
The things you won’t get from Yelp Ads’ metrics are the details about the audience. You will also get information on where the audiences viewed the ads from.
Read on to know more when it comes to “does Yelp advertising work” and how it can help you:
- Reach Broad Audience
You will find that Yelp advertising will reach a broad audience. They are actually targeted to your industry through ads on competitor pages. As well as ads are shown in search.
An established Yelp profile is important. Through it, you will be able to reach more people who are looking for what you do.
- Reach People Looking for Your Service
Yelp is actually based on people visiting who are in need of a service. After all, one of your business goals is to reach people who are looking for your service.
With Yelp, you will know you are reaching certain people. These people are those who are searching for somebody to get the work done.
- Grow Your Exposure
Yelp advertising can make your business presence on your competitors’ Yelp profiles. This way, it can help you grow your exposure. Furthermore, it allows you to reach clients you might not be able to reach.
- Set and Control Your Budget
With Yelp advertising, you will find that the spending strategy of your business budget is up to you. Advertisers pay on a cost-per-click basis based on the monthly budget you set up. Keep in mind that these monthly budgets don’t need a long-term commitment. It also allows you to adjust your spending based on the needs of your business.
But take note, your return on investment depends on how much you put into it. So you might want to set a budget that makes the investment worth it. You can adjust your budget to the specific needs and goals of your business. You might want to increase your spending when you are in growth mode. Then, you should scale back when you are tighter on funds.
How to get traffic to your website fast
Since the pandemic, there’s been a significant increase in internet traffic. That’s because millions of people are staying at home and using the internet more. This is actually the time for you to drive as much traffic as you can to your website.
Don’t know how? Read on to know how to get traffic to your website fast:
- Speed Up Your Website
Do you want to increase your ranking position in the search engine ranking factor? You should improve the time that it takes for your web pages to load. This way, you can receive more traffic to your website.
If you want to increase the speed of your web pages, you might want to do the following:
- Enable server-side compression using Gzip
- Decrease the size of resources
- Reduce the use of redirects
- Improve your server’s response time
- Remove the use of render-blocking JavaScript
- Optimize your images
- Leverage browser caching
- Sign up for a content delivery network
- Video Marketing
Another way on how to get traffic to your website fast. It’s a good time to start creating video content. Especially if you are not doing video marketing. If you do, then you should increase your output. The fastest way to generate organic website traffic for free is using YouTube. You see, YouTube ranks first in video sharing. Moreover, every streaming platform is experiencing a surge in traffic.
- Leverage Social Networks
You might want to boost the content production on your website and social platforms. Networks with the biggest opportunities for website traffic are Reddit, Facebook, and Quora.
- Untapped On-page SEO Opportunities
There are actually several companies that don’t use the on-page SEO opportunities. If you want to increase the traffic you receive from search engines, then you need a good on-page SEO. You should also consider using a reliable on-page SEO checklist.
- Boost Email Marketing
Your email list can actually be a quick source of traffic. Especially if you have been building it up. As such, you need to devise email marketing strategies. Do you want to send several visitors to your website? Then, you should have a good email coupled with an irresistible offer.
Looking for a full-service digital marketing agency? At Tulumi, we will provide you with solutions to increase your revenue and sales. Give us a call at (800) 481-1720 to know more about our services. Send in your email at hello@tulumi.com and we’ll answer any questions you have. We are ready to help you and your business rise above the competition.
