Google holds the majority of the search engine space. They may have held the reins for many years, but it would seem they’ve finally met a worthy opponent in DuckDuckGo.
Like Google, DuckDuckGo is also a search engine. But it’s not just your typical search engine. What makes it different is its treatment of user information. Unlike Google, they capitalize on privacy. Have you observed that similar advertisements appear on most websites you visit, especially on social media? In fact, that’s one of the reasons Facebook advertising is also booming. So why is that?
When you search for something on Google, the search engine keeps that query forever. Aside from that, Google trackers are everywhere. They track your cyber footsteps and collect information about your internet activity. That’s why when you search about a particular topic, advertisements coming from that niche will start appearing.
With DuckDuckGo, however, your privacy is paramount. They believe that search results should not be manipulated. And more importantly, they put forward that advertisements should be based on what you’re looking for and not based on your profile and internet activity.
Yes, the company is relatively smaller than Google, but with privacy issues reigning today’s hot topics, many internet users are moving to the DuckDuckGo search engine. Expect DuckDuckGo advertising to be a key strategy in your digital marketing tactics.
DuckDuckGo is one of Google’s leading competitors (The New York Times).
DuckDuckGo commits to omit data tracking on their search engine to make advertisements consistent with the search query (The Verge).
The search engine’s share tripled in the past two years with over 40 million search queries per day (The New York Times).
61% of American internet users are concerned about their internet privacy (Privacy Monitor).
Since most of the market belongs to Google, this situation gives DuckDuckGo certain advantages and disadvantages. First, people who use this search engine are particular about the ads they see and don’t like seeing ads that aren’t relevant to their search query.
DuckDuckGo ads run through Yahoo and Bing search networks which means there is less competition and a high penetration rate to your target customers.
There are many technicalities involved in setting up your DuckDuckGo Ads. You need people who are well-versed in the nooks and crannies of this search engine. For maximized reach and profitability our team of PPC advertisers and SEO experts have the knowledge and experience in implementing your DuckDuckGo advertising.
Here’s what we can do for you:
Set up UTM parameters so that it’ll be easier to track the ad campaign.
Create the campaign by setting the time zone, campaign budget, language, location, destination URL, and target consumers.
Set up the ad distribution system by choosing a search network.
Put up the pricing models for ad charges, schedules, and ad rotations
Manage your ad campaign by tracking down websites and excluding websites that don’t belong to DuckDuckGo.
Maintain the ad campaign and make necessary changes to keep it functioning.
Tulumi uses various tools for identifying target keywords. These target keywords are the ones your customers usually search for on search engines like Google or Yahoo. We study the search volume and make sure these keyword lists are monitored regularly to ensure we capture real-time search queries and attract your target audience when running PPC ads.
We create the campaign by creating landing pages, banners, setting the time zone, campaign budget, language, location, destination URL, and target consumers. We track your ads performance and make any modifications as needed. We set up UTM parameters so that it’ll be easier to track the ad campaign. We also manage your ad campaign by tracking down websites and excluding websites that don’t belong to DuckDuckGo.
You are in full control of your ad budget, and we make sure every penny is accounted for. We put up the pricing models for ad charges, schedules, and ad rotations. We learn your market and your target audience, and we monitor which ads are more engaging. We monitor and maintain the ad campaign and make necessary changes to keep it functioning. The Split-test results will help us improve your PPC performance.
We customize every landing page for attraction and conversion. From our keyword research and analysis, we are able to create compelling content and calls-to-action that are presented to customers who are more likely interested in your brand.
We provide performance reports and expert recommendations regularly. We keep you updated with the current running ads, previous ads, and the ads to be published moving forward. This will help you see the overall performance of our advertising campaigns, and see month-on-month progress.
Our specialized customer support is always available for questions, clarifications, and technical issues. We make sure to respond in a timely manner to resolve issues as soon as possible.
We’ve done DuckDuckGo ads for companies from various industries. We’re able to help put your brand in front of potential customers and make sure you get the return you are looking for.
With Tulumi Digital Marketing’s PPC ads experts, we can take advantage of Duck Duck Go’s untouched ads platform full of potential and growth. Let’s talk!