LinkedIn has proven itself in creating a positive impact for businesses and professionals in various industries as a networking platform that focuses mainly on business-to-business. LinkedIn has grown from being an employment-oriented social network to a platform for brand awareness that links professionals in all corners of the world.
Businesses and professionals are now more aware of how LinkedIn’s advertising options have grown and how it becomes more effective today. Marketers are now strongly considering LinkedIn as part of their marketing strategy.
However, it is easier said than done as not all marketers out there have figured out a specific way to promote their content on LinkedIn. According to experts, LinkedIn is planning to roll out more advertising options on its platform. More advertising options will make it more challenging for marketers to come up with a concrete method to increase content reach and engagement.
Despite all these, promoting content on LinkedIn shouldn’t be done the hard way. But, why is it important not to miss out on promoting your content on LinkedIn? According to experts, LinkedIn produces up to 80% business-to-business leads, and ignoring this fact means you are missing an important business opportunity.
Fortunately for you, you came to the right post because we will provide you with the four best tips we’ve collected from the pros that can help catapult your brand and your content on LinkedIn.
1. Publish the Right Content
Publishing the right type of content on your LinkedIn profile is one of the most valuable aspects to promote it effectively. LinkedIn adds more value to specific types of content, so it’s important to choose wisely what type of content you publish to strengthen your content promotion. You should be sharing engaging content that has a professional tone and relevant to your brand or business. You should publish content that is solution-driven such as DIYs, useful tips, eBooks, and lists that have noticeable Call to Actions (CTAs).
2. Utilize the Paid Ads of LinkedIn
Although this sounds like a last resort if plan A and plan B don’t work, tossing paid ads to promote your content might be the answer to get your brand noticed. To increase the visibility of your posts, try utilizing LinkedIn’s self-serve ad platform through sponsored updates that are effective in both promoting and sharing your original posts. LinkedIn’s advertising platform, however, is a leftover display ad inventory that they failed to monetize, so don’t expect a lot out of it. To make the most out of LinkedIn’s advertising platform, you have to find your perfect spot to start your paid ads and sponsored updates by filtering your target audience based on the industry.
3. Everyone Should Be Involved
Utilizing internal resources is very helpful to promote your content effectively. Speaking of internal resources, it simply means to utilize your staff. Make sure your employees have their own LinkedIn account. You have to encourage them to follow your brand’s official LinkedIn page and ask them to share your content. This will naturally expand your content’s reach to other communities and users. However, do not over-post. It is recommended to post your content once or twice daily for flexibility and focus on relevant topics and trends.
4. Join LinkedIn’s Groups and Communities
LinkedIn has an abundance of relevant groups for your interest and brand that you can join and interact with. Since you can choose specific groups you want to join, it is easier for you to reach your target audience to promote your content. You can interact with fellow members while sharing your content with them. Just make sure that your content is relevant to the group’s interest.
There are tons of ways to promote your content on LinkedIn; however, not all are practical and easy to apply compared to the four tips we’ve provided in this post. Also, these tips won’t likely become obsolete unless LinkedIn’s going to add more advertising options on their platform.
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