We use hashtags all the time in different online platforms especially on Twitter, Instagram, Google+, Pinterest, or Facebook. Some people use it for fun, to connect with others, or join a cause. For businessmen and entrepreneurs, hashtags are very crucial and can be a unique way to grow your market.
Hashtags have a lot of benefits if used strategically especially with your business. Its advantages are limitless: your brands will reach a larger audience, raise awareness, target a particular group, and promote a campaign, among other things. To get the most out of your hashtag marketing, you’ll need to define your goals and identify what type of social media you will use to reach your target.
Here are some tips on what kind of hashtag you can use on a specific social media platform.
Hashtags on Twitter
Hashtags on Twitter are ridiculous, funny, engaging, and never boring. One or two hashtags per tweet create a change. If you tweet using a particular hashtag, your followers can automatically retweet it. This means that a single tweet creates more engagement and interaction with your followers. Others can also search for your hashtags. This way, you can gain more followers, and at the same time, promote your product.
If you haven’t thought of creative hashtags yet, you can check for trending hashtags using a tool called Twitonomy. Other businesses spend bucks for a Twitter bot that can be arranged to select catchy hashtags and make the process of tweeting much easier and convenient.
Hashtags on Facebook
When you are trying to get more exposure and likes for your Facebook posts, creative hashtags are your ultimate weapon. Usually, it’s recommended to only use one or two hashtags on this platform. More than that will annoy your followers or they might think you are unprofessional. You can create interesting and creative hashtags for your post and make it public so everyone can share your post. This allows anyone interested in the topic to easily find your post too.
Hashtags on Instagram
Unlike Facebook, Instagram can use more hashtags to gain a lot of followers. Businesses can manage more than ten catchy and famous hashtags on this platform. The good thing here is that you can create up to 30 hashtags on Instagram and won’t look like you’re seeking too much attention. Hashtags are a thing on this platform. However, be sure to create relevant hashtags that reflect the theme of your post, whether on your feed or your IG story.
Hashtags on Pinterest
There are trending hashtags on Pinterest that are being used by entrepreneurs to promote their products or launch a specific campaign. For this platform, you can use one to two hashtags that pertain to your topic. Remember that Pinterest doesn’t like general terms so select a specific hashtag that promotes or advances your product.
Hashtags on Google +
Hashtags are a key to higher engagement on Google Plus. On this platform, hashtags benefit SEO. When posting on Google+, you can use up to three hashtags. If you don’t add hashtags, Google usually creates recommendations or naturally adds them for you to be used so you can engage with people better.
Now that you know some tips on how to creatively use hashtags on different social media platforms, we’ll proceed on how you can promote your brands.
The most essential thing you can do for your campaign is to make a resounding hashtag. Branded hashtags contain the name of your brand, company’s slogan, name of a specific product, or one of your campaigns. You can also join trending topics because a lot of viewers will notice your product. More importantly, creative and well-thought hashtags attract a massive audience even those people who are not part of your target audience.
Contests and giveaways boost user engagement like nothing else. People need to compete to get discounts and free stuff. For giveaways, you can opt for a smaller giveaway promo first before proceeding to a massive one so you can build momentum on social platforms.
Lastly, Hashtags that spread awareness about an important topic not only can go viral, but they also result in a lot of user-generated content. At the same time, you have the opportunity to spread awareness about your own company. Becoming socially-relevant is also important for a company because this is also where you get a lot of followers.
Hashtags help you boost your business in several different ways. You just need to take a risk and you’ll be able to reach your target audience easier and grow your company in the process.
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