It’s all about first impressions when it comes to landing pages. One look at your landing page can either propel visitors to take action or repel them.
Obviously, you wouldn’t want your landing page to turn away visitors, more so that its primary purpose is to actually convert those visitors into paying customers. So how do you go about it?
In this post, we break down the benefits of having a well-designed landing page, as well as the must-have elements to make it happen. But first…
What is a landing page?
Simply put, a landing page is where people land after clicking on your ad or CTA link. It’s basically where you drive traffic to, with the aim of converting those who land on it into paying customers.
Oftentimes, people confuse a landing page for a home page. While a landing page can also be your home page, there are huge differences. For one, a landing page is intended for a particular purpose, usually to deliver more information about a product, invite people to subscribe, or simply sell. Additionally, landing pages have no frill distractions as opposed to home pages or web pages.
Landing pages are not for general use. They are designed to drive traffic for a particular marketing campaign goal and convert that traffic.
Benefits of a good landing page
Possible higher SEO ranking
Landing pages are discovered using specific keywords. A good landing page can get your site to rank higher on the search results page. High ranking SEO ensures your product, promotion or sales get more visibility.
Promotes product or sales more efficiently
A landing page is designed for one purpose. When visitors arrive at your landing page, there is only one call to action. This means once people land on the page, they’re either taking action or exiting.
More effective sales
The landing page makes your sales process more effective and also acts as a portal that efficiently moves the visitor down the marketing funnel.
Expands your online presence
Having a well-designed landing page boosts the reach and awareness of your brand. The more people land on the page, the more they get to know about your business. Many business owners have recorded great success with just a landing page alone — no website, no dedicated social media account– just a quality landing page.
Elements of a Landing Page that Converts
If your landing page is to serve its purpose and convert visitors into paying customers, it must have the following elements:
Clear call to action (CTA)
The most essential element of a landing page that converts is that it has a single call to action. The CTA is the intermediary between the visitor and the action you want them to take. You don’t want your visitor distracted when they arrive otherwise you risk diverting their attention from the desired aim. Use a single call to action and make sure it is clearly visible on the page.
A catchy header
Your header is one of the first things your visitors see when they arrive at your landing page. It’s important to use a compelling and powerful header that grabs their attention immediately. Make your header clear and straight to the point.
Sometimes your header might not relay all the information you need so you might need a subheader. Make it concise and straight to the point. Use keywords that describe whatever you are offering. Give out the right amount of information just enough to make your visitors want to keep scrolling until they get to the CTA and click.
Usually, landing pages are always asking the prospect to give out their emails, names, and so on. It’s important to make a valuable offer that your visitors cannot resist. Your offer should capture their pain points and address them squarely.
The design of the landing page must echo your brand values. If people land on the page, they should immediately get a sense of the quality of your brand. More importantly, It should sync with whatever it is you are proposing. Shabby looking graphics, poor contrasts, and unflattering images are a huge turn off in a landing page. Avoid them at all costs.
Create a sense of urgency
To expedite conversions, the message on your landing page should convey a sense of urgency for the visitor. For instance, you could tell the visitors that your offer is only available for a limited time. This creates FOMO (fear of missing out) on the part of the visitor and can spur them to take action.
Deliver exactly what you promised, and then some
Once the visitor has clicked on your CTA and has gone through the conversion process, it’s time to deliver what you promised in your offer. Go a step further by providing additional value to build customer relationships. This will pay off in the long run.
Landing pages are there to help your marketing campaigns attract clients and maximize profits. But first, they have to be well-designed and have the right value propositions.
Need help designing an amazing landing page for your business? Talk to Tulumi today. We are the number one digital marketing agency serving Orlando, FL, and the surrounding areas. Call us now at
(800) 481-1720 or fill out our contact form to get started with a free consultation.