St. Patrick’s Day is just around the corner. As you can expect, this holiday is an opportune time to boost sales for your business. Take advantage of this fun holiday to attract future customers and celebrate with your loyal patrons.
So how do you tap into the merrymaking and festivities associated with this time-tested Irish celebration to promote your business? Not to worry, we’ve brainstormed some great marketing ideas for you. Bring out the leprechauns, shamrocks, and anything green, and watch your luck and revenue go up.
Window Display and Dedicated Hub
Highlight the holiday in your store by creating a space that’s only for St. Patrick’s Day. A dedicated hub that’s teeming with green merchandise and anything that has to do with the celebration will catch your customers’ attention. It would also serve as a one-stop area where they can quickly grab anything they need to celebrate St. Patrick’s Day.
Decorate a window display to let every passerby know that you’re celebrating St. Paddy’s Day. Use your window display to pique the curiosity of customers and draw them into your store.
Online stores can also create a dedicated digital hub for their online shoppers so they can find anything holiday-related with just one click. Place the St. Patrick’s Day section on a prominent part of your website, like the top-most part of the page, so it’s the first thing that visitors see.
Limited Edition Merchandise
Create a limited edition line of merchandise for your business. Design eye-catching merchandise that revolves around the theme of St. Patrick’s Day. The beauty of having limited edition products for a specific holiday is that they are not available all year round. So buyers have to get them before time runs out, which creates a sense of urgency to take action.
St. Patrick’s Day Trivia
Use your social media channels to post St. Patrick’s Day trivia to encourage user engagement. You can also use these social media posts to ask trivia questions regarding the holiday and offer a prize to those who answer correctly. Answering questions in exchange for a reward can attract future customers to participate.
Win them over with the prizes they can claim in your store or website to encourage them to see what else you are selling. Allow them to experience what your business has to offer by giving away some of your best sellers as prizes and turning them into frequent customers.
Encourage User-Generated Content
Show your appreciation for your frequent customers by asking them to share their photos or videos on social media where they are enjoying your green-themed products. Ask them to write a caption about why they love your products or services, complete with hashtags at the end. Choose lucky winners who get the most likes and shares. More shares and likes mean that you’ll broaden your audience reach and catch the interest of future buyers.
Dress up for the Holiday
Aside from decorating your store for St. Patrick’s Day, let your staff in on the fun, too. Create a fun experience for your customers by dressing up your employees. Green shirts or props like hats or pins can complete the look, or you can also go all out by donning costumes for St. Paddy’s Day.
You can dress up for St. Patrick’s Day digitally by adding a holiday theme to your logo by inserting leprechauns or shamrocks. You can also create a green aesthetic for your social media and email marketing messages.
Capitalize on Video Marketing
About 85% of internet users in the US watch online videos every month. That means video marketing will get you an even broader audience reach. Create funny, witty, and relatable St.-Patrick’s-Day-themed videos that will attract potential buyers. You can also share live videos of your St. Patrick’s Day celebration to allow your potential customers to experience your brand online.
Wrapping Things Up
Open your business to more green on St. Patrick’s Day by partaking in the holiday cheer. This celebration of Irish culture is all about fun. Ensure that your marketing strategies fit the holiday’s fun spirit to create user engagement and lead generation. Apply one or all of these marketing strategies this coming St. Patty’s Day and watch your luck go up.
Thinking of utilizing one or more of the given marketing strategies? We can help you implement them this coming St. Patrick’s Day! Tulumi is one of the leading digital marketing agencies in Orlando. We are located at 16215 State Road 50 Suite 204 Clermont, FL 34711. Email us at hello@tulumi.com or call us at (800) 481-1720 to get started.
