Pinterest advertising is similar to other forms of advertising on social media in terms of the core concept. The main difference is that Pinterest uses promoted pins to let you do your advertising. These pins can serve two purposes. First, your promoted pins will appear to all users browsing on Pinterest. And second, they can appear in the search results.
So, why should you consider Pinterest Advertising? Here are some stats that make it a worthwhile marketing investment:
Most people on Pinterest seek creative ideas for their projects and creations. That’s why Pinterest introduces different types of ads that can target specific users. Here are the types of Pinterest ads you can use in advertising:
This type of ad is the most common ad you’ll see on Pinterest. Most of Pinterest’s pinners make purchases based on standard pins. When users pin your post, it becomes part of their board, and they get to share it with their friends.
Standard pins are static. If you want to add several cards in one pin, you can use Carousel ads. This feature allows you to showcase your business through multiple images.
With today’s generation preferring visuals over text, using video pins can give a stronger brand message. Users tend to click video pins and engage with them.
The creative vibe of Pinterest can help your business grow through shopping pins. Just post aesthetically pleasing images of your products and wait for viewers to pin and buy them.
At Tulumi, we offer various marketing services that can help you grow your business. Aside from traditional social media platforms, we can also boost your brand’s visibility through our Pinterest marketing services. We can help you use this platform to generate more leads to drive more sales.
Pinterest is the kind of social channel where people discover new ideas and concepts. That’s why it is also the best platform to showcase your business and provide your target audience a unique, personalized view of your brand and its value proposition. Through our marketing expertise, we can:
We help you create accounts for marketing use. We optimize it by making sure it’s a business account, all boards look professional, and we keep track of URLs of pins shared. We strategize which keywords, hashtags and backlinks to use for content that would help with SEO.
We design boards and pins that reflect your brand identity. We keep in mind that every Pinterest ad is created for attraction and conversion. From our audience research and analysis, we are able to create content using high-quality images that appeal to your target market.
We create Pinterest ads by choosing the best ad type for your objectives. We target your potential customers based on the audience research we conduct prior to running ads. As soon as we’re all set, we publish the ads based on your given budget.
We provide performance reports and expert recommendations. We keep you updated with the current running ads, previous ads that worked, and the ads to be published moving forward. This will help you see the overall performance of our advertising campaigns, and see month-on-month progress.
With the competitiveness of the creative environment on Pinterest, making a difference alone can be challenging. At Tulumi, we can help you get across this obstacle. Pinterest marketing is one of our specialties, and we’re sure that we can provide the best service for you.
Here are some ways how we can help you:
Let’s talk and get started with your Pinterest marketing consultation.