Companies will not succeed without websites. Regardless of the industry, a business needs a healthy online presence to thrive, and a website will give you that.
A well-designed and carefully managed website can make or break your construction company. Statistics show that 81% of consumers spend a lot of time researching a service or a product online. Websites of design and construction firms should have more than just their contact details or history. They should have photos and videos of previous and ongoing projects, a breakdown of services offered, and testimonials to provide social proof.
There are numerous reasons why you need a fresh construction website design today. Here are the main ones to focus on:
Bridges the Gap Between the Company and the Customer
People can reach you anytime, anywhere if you have a website. Your first move is to go online and look for a business that will meet your needs. You don’t even have to go to their physical office (which might be in another state or country) to make a purchase.
A website is crucial today as the pandemic is still unmanageable. There’s a huge demand for remodeling projects at the moment. Thousands of homeowners are adding an office to their homes due to the trend of working remotely. Consumers can purchase directly at a company’s website or talk to an architect or contractor via video.
Best Way to Build Credibility and Consumer Trust
Most consumers today are wary of companies without websites. For many, the lack of an official website shows unprofessionalism or disinterest in getting new clients. They might also think that you’re inexperienced. People might even think you can’t afford a website.
A website is a touchstone that builds your online reputation and creates familiarity with current and prospective clients. Remember that there are hundreds of organizations offering the same services as yours. Your website is a way to separate yourself from them. You can do this by coming out with a good design and utilizing it to communicate high-value information.
It’s Necessary for Your SEO Strategy
You need a fresh construction website design today to ensure the success of your SEO strategy. Your website’s design and the content published on it plays a significant role in how search engines will index and rate your site (your company).
A professionally designed website will have code that’s SEO-friendly for visibility and high ranking. The more content you post, the more present you are online. It also helps showcase your brand and gives you an air of trustworthiness and expertise.
There are several ways to build your online presence using your website. One is by connecting your blog to your site. You should also make sure that every time you post, you include a call-to-action (CTA). Link all your social media accounts to your website to encourage people to learn more about your construction company. Doing so has the added benefit of enhancing your credibility. After all, it’s unlikely that you’re a scammer if your brand is all over the place.
Remain Visible and Credible
There are thousands of architects, designers, and contractors in your city alone, and each one will want to get a big slice of the design and construction industry. A well-designed website is your way to remain visible and present in the minds of consumers. Conversely, a haphazardly designed website can ruin your credibility. One study indicated that 75% of the population make up their minds about a company based on its website’s design.
Your website will also help you manage your online reputation. This is a critical strategy of digital marketing for construction firms, especially if you use it in tandem with social media. For instance, you can use the site to showcase testimonials from satisfied clients or answer commonly asked questions, like “what is construction management?”
More importantly, you have complete control over what information you share on your website. It’s up to you to publish photos and videos of key projects or links to blog posts. Did you like the ideas mentioned in this post? Then you’ll also like our article on the Website Blunders That Hurt Your Business.
A good website design will be a big boon to your construction business. You can contact us at Tulumi Digital Marketing Agency if you want to have one made or revamp the old one. Our marketing team can do so much more for you. We can manage your online reputation or social media marketing campaign, allowing you to focus on what you’re good at. You can call us at (800) 481-1720 or drop us a line at firstname.lastname@example.org.