Real estate agencies play a vital role in the housing industry. They are the ones who help guide families in finding the right home for them. Choosing this career path is both challenging and rewarding at the same time. The challenge is finding the best home for your clients. The reward is connecting them to the right home and sealing the deal.
If you are planning on establishing a real estate business, you need to build your brand. Having an office where clients can visit is one thing. However, you should still create an online presence. It will help if you follow the social media tips for real estate agencies below.
How to Use Social Media to Boost Your Online Presence
Real estate agents need to know how to connect with their target market. And what better way to do that than using digital marketing, as explained here? Digital marketing is all about using online platforms to market your business. One way to do this is through social media marketing.
What is social media marketing? Social media platforms like Facebook, Instagram, and Twitter are marketing tools. You can use them to attract potential customers to your real estate business. If you are wondering how to get traffic to your website fast, you need to use these marketing tips.
Build a Logo
Before you even start with your social media marketing, you need to have a logo first. This doesn’t have to be expensive. You can hire a professional logo maker to help you create your real estate logo.
Focus on Adding Variety to Your Content
One example of Instagram marketing tips to follow is to add variety to your posts. Posting houses all the time can get boring fast. Make sure that your IG account is a balance of personal and professional content. Keep in mind that your target customers would like to know their agent too. Give them a few insights on why you are a good agent to approach if they want to buy a house.
Build Engagement
Engage your followers by asking them questions in your social media posts. For example, you can ask them what color to use in a home. Not only will this help direct traffic to your site, but you can also get a feel for their preferences too. You can even use Pinterest marketing strategies to generate more buzz in your posts.
Share Local Events
Working in the real estate industry doesn’t always have to focus on selling properties. You also need to share what customers can expect when they move into the area. If there are any local events, be sure to capture and share them on your social media posts. You can use this as a marketing tactic. You can entice homebuyers to check out available properties that you are selling.
Try Guest Blogging
What is guest blogging? Guest blogging is writing for another blog, but you can use it as a marketing ploy too. If you have a byline, you can include your real estate website and social media accounts there. It will help direct traffic to your site and increase your digital presence.
Use Paid Ads
Paid ads can be useful too if you know how to use them. Different social media platforms allow you to post your paid ads on their site. Yelp is also another platform to post ads. For those who are wondering, “Does Yelp advertising work?”, the answer is yes. But there are limitations to this platform. One advantage of using Yelp is that you are increasing your marketing reach.
How Does Facebook Advertising Work?
Facebook ads let you post your business advertisements on its platform to help you reach your target market. Your reach will vary depending on the amount you spend on it. There are five things that you need to think of to run successful Facebook advertising. These are:
- Ad Creative. Images and texts about your real estate business that you want your audience to see.
- Targeting. You need to identify who your target audience is.
- Placement. This refers to where you want your ad to appear on Facebook.
- Bid. This is the amount that you want to spend on your advertisement. The goal is for your customers to see it and take appropriate action.
- Budget. This is the cost of the Facebook ad that you want to spend.
- Schedule. You need to consider how long you want the ad to run.
Why go to all the trouble of running an ad on Facebook? There are several benefits of Facebook advertising and these are:
- Foremost, it helps you reach a wider audience.
- It offers full-funnel targeting with different forms of engagement.
- It lets you see who your audience is through transparency.
- There are many formats for brand advertising to choose from.
- You can gauge the performance of your ad through Facebook.
- You can target the right audience through their interests.
Using social media to market your real estate agency is a good idea. Everyone is going online these days. Therefore, you need to use social media platforms to your advantage.
Generate Traffic Online Fast
You can increase your online presence when you follow the tip above. It can be tough to run your social media campaign yourself, especially when you are working. But this should not be an excuse to not work on your digital online presence. Tulumi can help you with your social media campaign so you can focus on closing the deal. Our social media marketing team will develop a strategy to get more traffic to your site fast.
Interested in making your social media accounts work for you? Call us at (800) 481-1720 to discuss your marketing needs. You can even drop us a line at hello@tulumi.com for a detailed query. We guarantee that your social media presence will get noticed.
