For many brands, paid social media advertising is a must-have tool in their marketing arsenal. There’s simply no denying the benefits of a well-executed social media advertising campaign — Enhanced brand awareness, loyal customer following, client trust, improved sales, high-value ROI… the list could go on. At Tulumi, we can position your business to tap into these benefits and grow your brand for greater success.
Social media channels have become the go-to source for news and current information in today’s digital landscape. For this reason, having a solid social media presence is a requisite to a brand’s search rankings and digital marketing.
When we talk about social paid advertising it merely means paying for advertising on different social media platforms. The primary aim here is to capture customers’ attention, establish brand recognition, and connect with your target market.
As a restaurant owner, it is a huge struggle for me to promote my business online, that is why I decided to look for a digital marketing company that can build us a website and do my social media advertising. Tulumi took care of everything at every step of the entire process. Now I am already taking orders through our website and accepting reservations too. Our social media has grown to over 2,000 followers and is still growing. I am so thankful for everything they’ve done.
Created Facebook, Twitter, and Instagram campaigns to improve brand awareness and to increase sales conversion
Developed landing pages that attract customers to make reservations
Generated increased engagement through engaging social media posts published daily
Created SEO friendly blogs for website, which was also shared on social media channels
At Tulumi, we deliver tangible results from your social media advertising. We also help you avoid the hassles associated with running paid ads yourself. Don’t have the time to post or advertise on social media? Call us today!
It’s easy to get these terms confused. After all, they’re both advertising and have very similar goals. Here’s how they differ:
Organic social advertising involves using the free tools provided by the platform to build and grow a social community. When you have a decent enough follower base, you can then advertise your brand offerings to them. You’ll still need to map out the buyer journey so you know what type of post to create and tailor the messaging accordingly.
Paid advertising involves paying to display your ads — image, carousel, text, video, sponsored messages, etc — to online users based on specific parameters. For instance, you can set your paid ad so it is only visible to a particular demographic or set of interests. These ads usually incur a cost per click, and so you pay the social platform every time someone clicks your ad.
This seems simple enough, but in reality, there are so many things to consider. If your competition is doing much better, you’ll need an experienced social media advertising company on your side to make sure your ads are reaching the right people at the right time.
When it comes to advertising on social media for our clients, our primary focus is on building their brand credibility and engaging the audience so they take action. Here’s what you can expect when you hire us to run paid social media ads for your brand:
We create high-quality, targeted content so it’s immediately clear what your social media ad is about and your audience knows what steps to take next.
In most cases, lead generation ceases abruptly once your ads stop running. At Tulumi, we use a mix of both marketing and advertising strategies to ensure long-term results so you can still generate leads and maintain brand relevance even when the ad is no longer active.
Depending on your business goals, we utilize a wider range of ad types and strategies for better engagement and improved conversions. Our team specializes in creating video ads, carousel ads, sponsored message ads, and more.
Our team uses different kinds of advertising media designs to grab attention. We make sure to use brand-relevant aesthetics and scroll-stopping graphics to ensure originality in every social media ad.
This is how much you’re willing to pay for an ad on that particular platform. You can choose based on your daily ad budget. Generally, the higher your bid, the higher the chance of your ad reaching more people.
This is determined by how interested the social media platform thinks a user will be in coming across your ad. That’s why it’s important to first understand who you’re targeting with your ad so it can be shown to the right audience.
How likely will the user engage with your ad once they come across it?
This is decided by who you’re targeting, how many people you’re targeting, and the geolocation of these people. For instance, targeting a US audience of say 17 to 60 year-olds will usually have a higher cost than if you were targeting a Kenyan audience of 20 to 30 year-olds.
Where your ads appear on the platform matter and can significantly influence cost-per-click numbers. Are they the kind of ads that show up in the middle of a video? Perhaps the ads appear on the news feed or right-hand column of the page.
Tulumi is the leading social media advertising company in Florida. Countless hours of hard work, commitment to client satisfaction, and an unwavering commitment to continuous learning are what put us ahead of the pack. Here’s why we’re the perfect fit for your brand:
Tulumi has bagged numerous awards over the years, including the prestigious Best Digital Marketing Experts to Hire by DesignRush.
Our social media ads team is composed of seasoned social media advertising experts who know what it takes to deliver quality results for your business.
We will be there with you from understanding your brand to setting your objectives, to strategizing, to execution to analytics.
When we create paid media marketing campaigns, we make sure that it attracts potential customers and will leave lasting impressions on your audience.
We create ads that show a brand they can trust and recommend. We get to know your consumers and what creative elements work for them.
With years of experience, we have gained knowledge in understanding the psychology behind how people choose which products and services to purchase.
We will be there with you from understanding your brand to setting your objectives, to strategizing, to execution to analytics.
Social media advertising is no longer only about posting content and hoping someone clicks the ad. Tulumi can make your brand’s social media presence into an established channel for brand awareness, customer acquisition, and client retention. Call us now to get started with our social media advertising services.
Email hello@tulumi.com
Call Now! (800) 481-1720