Thanksgiving is almost upon us and with it, the frantic rush for Black Friday deals just the day after. There’s no shortage of fun things that small businesses can do to tap into the sentimentality surrounding the season and boost their revenues.
Of course, there is no one-size-fits-all solution when it comes to marketing around the holidays, so it’s important to add your own creative spin on these promo ideas. Whatever you decide to implement on this list, make sure it will resonate with your target market and place your brand in the best possible light.
Alright, enough with the preambles. Let’s get to it.
Our Favorite Thanksgiving Promo Ideas to Try
1. Thank your customers with a free offer
It’s Thanksgiving, after all, so what better way to get into the holiday spirit than by thanking your loyal customers for keeping your business afloat. More so at a time when many other businesses are still reeling from the fallout of the COVID-19 pandemic.
Let them feel your appreciation with an exclusive free offer. It can be something as simple as a digital copy of a holiday guide on something that relates to your business. The important thing is that your customers know that you are grateful for their patronage throughout the year. This can prompt them to patronize your business even more in the coming years.
2. Offer a gift or exclusive discounts with every purchase
Thanksgiving and Black Friday already put customers in a spending mood, so all you need is a little nudge to get them to do that spending on your store. Offering a promotional item or service with every purchase is a good way to do just that.
Just make sure to publicize your promotions long before the holiday comes around so people know about it and plan around it when the time for spending comes. You can take advantage of social media and email marketing to widen your reach. Not only can this generate more sales, but it also provides a prime opportunity to upsell other products and services.
3. Showcase success stories
Highlighting your client success stories is a fantastic way to promote your business without feeling like you’re resorting to shameless bragging. Plus, it’s a good way to boost your business online reputation. By drawing attention to how your product or service has immensely benefited others, other people may be curious and want to enjoy those benefits too.
You can also use this opportunity to single out your best customers so they feel extra appreciated. However, make sure they are okay with such publicity first. Not everyone is happy to be thrust into the spotlight, especially if they had no prior knowledge of it.
5. Get involved in your local community
Even if your business is completely online-based, you should still look to be involved in the happenings in your local community, especially with the holiday season fast approaching.
For example, the COVID-19 pandemic ravaged the entire globe and no area was spared from its effects. You could help provide relief materials to people who need it in your neighborhood. It’s a great way to build street rep for your business.
Done properly, your efforts can become a reference point among your target audience. People could look back and remember the time your business stepped up and provided a service that the community sorely needed. Just don’t get all boastful about it.
6. Make a holiday marketing ad
If your business is already invested in paid media ads, then simply let your next ads revolve around the holiday season. If you have any holiday items, now would be the best time to promote them. The idea here is to use your ad to celebrate all things Thanksgiving.
This means using appropriate buzzwords in your product or service descriptions, maybe even updating the theme of your website, and just generally showcasing how your brand is fully immersed in the Thanksgiving holiday spirit.
7. Make a video thanking your employees
A thank-you video to your employees is a great way to show the personal side of your business. People like that because it makes your brand more relatable. Plus it goes a long way in showing that you value your staff and their contributions to the success of your business.
Is your business ready for the holiday season?
Tulumi can help get your business in the holiday spirit and implement these promotional ideas. We pride ourselves on providing tailored digital marketing solutions that produce quality results and maximize your marketing ROI. Call us now at (800) 481-1720 to get started.