Since it’s an essential business, the appliance repair marketplace will always be in demand. While it’s a highly-competitive market, many of the businesses that operate in this sector remain stagnant.
Without a proper marketing strategy in place, it will be difficult to find new customers. A strategy called lead generation is used to attract strangers and convert them into paying customers.
Here is a list of digital marketing secrets to generating appliance repair leads.
Produce Gated Content
Gated content is different from your usual site content. It requires users to fill out a form before they can access the content or online material posted on your site. The content is locked. So, your site visitors or audience needs to fill out a lead capture form to access it.
Gated content is a great lead generator, as this attracts high potential leads that are interested in your content. Samples of these are e-books, guides, online tools, reports, courses, worksheets, and white papers.
Create Must-Read Newsletters
Newsletters aren’t that valuable to most of us. It’s instantly deleted most of the time from our inbox without reading it. Done correctly though, newsletters can be good lead generators.
If you create your weekly or monthly newsletters, make sure you put value into each one. This is to encourage your audience to stay in touch or connect with your brand.
Your newsletters may contain new blog articles, products or service updates, promotional offers, or upcoming events. Coupled with good graphics and compelling copies, newsletters will further drive your prospects down to the purchase funnel.
Outsource Your Lead Generation Campaign
If you don’t generate enough warm leads that nurture your sales pipeline, you can delegate your lead generation to third-party experts. They know the best way to generate leads for your appliance repair company while you take care of other important business matters.
Third-party experts have the right people and tools to manage and monitor your lead generation campaigns. On top of that, they already have sales-ready leads.
Utilize Social Media
The International Data Corporation (IDC) found out that 75% of Business-to-Business (B2B) buyers’ purchasing decisions are influenced by social media. For many digital marketers, social media is where they nurture their leads so they can convert them into customers later. They do this by building stronger brand awareness, establishing a community of loyal followers, and consistently engaging with customers and prospects.
Use Top-of-Funnel Keywords
Create a plan to target the most common terms your audiences searched for. By doing keyword research, you can discover the most searched keywords from your audience at the top of the purchase funnel.
The next thing to do is to target those keywords in different ways like using them for evergreen content, onsite blogs, PPC services marketing, and popular on-site guest blogs. The more you use top-of-funnel keywords, the more chances you can generate leads.
Retarget Your Audience
Your leads don’t always convert on their initial interaction with your brand, but that doesn’t mean it’s all over. You can retarget and reconnect with those who have previously engaged with your brand but did not proceed to transact.
Retargeting will allow you to revisit your ads on social media or Google. There, you can see who engaged with your brand’s website and social pages. Since your audience needs to see your business a couple of times before converting, retargeting will guide them down to the purchase funnel.
With these tips, you can definitely turn things around in your appliance repair business. You will be able to generate more leads, especially if you implemented these strategies effectively. The more leads, the more sales you will get. To receive more insights, tips, and guides on how to market your appliance business, sign up for our newsletter or contact us directly.