Although TikTok has been around for three years, it’s only been recently that its number of users has increased. And that’s all thanks to the ongoing pandemic. It has caused people to look for ways to entertain themselves. Recent reports showed that the number of downloads for TikTok reached 1 billion, with 96 million in the United States alone. And it is not the tweens and teens who use it.
Adults are enjoying lip-syncing to popular songs or joining challenges too. What’s more surprising is that companies use it to promote their brand. They hire influencers to promote their products on their TikTok platforms. This way, they get to reach more potential customers in the process. You might be thinking of doing the same with your startup to get your brand noticed. In that case, learning how TikTok for beginners works is a great idea. But first, let’s talk about personal branding and why it is important.
What Is Personal Branding?
What is a personal brand? Amazon founder, Jeff Bezos, has defined it as what other people say about you when you’re not around. The word “brand” is no longer limited to companies, but it also covers individuals. Your brand is what makes you unique, which is why developing it is critical for your business.
But why is personal branding important? It doesn’t matter if you are applying for work or are running a business; your brand is what people will remember you by. HR departments these days are checking their applicants’ social media accounts too. This is to get to know them better. Startups and established businesses turn to social media marketing to promote their brand. Your brand will be essential to your success.
How to Use TikTok to Build Your Brand
Are you wondering how to create a personal brand? For starters, you need to know what your skills are. You should also tap into social marketing to establish yourself online.
What Is Social Media Marketing?
It is marketing your business using social media platforms. Examples of these platforms are Facebook, Instagram, and TikTok. Promoting yourself through these channels can help you reach more customers. Combine this with techniques on how to engage your audience, and your brand will be famous.
If you want to use TikTok to build your personal brand, then follow these steps.
Create Your Account
A TikTok account is one way on how to get traffic to your website fast. This entertainment platform lets you get creative with your videos. These videos can run from 15 seconds to a full minute. To get you started, you should set up an account first.
Get Used to the Platform
TikTok lets you view uploaded videos with ease. You can take a look at how other brands use this platform to build their brand. You can also follow users with interesting videos. Understanding how the platform works will make it easier for you to use its tools.
Film and Share Your Video
Tap the plus sign at the bottom of the screen to open the camera. You will notice a red button which you need to press to record your video. You can choose a song to go with your video or do it later. Your business should be prominent in your videos.
The best reputation management companies know the importance of using social media. TikTok is one of those platforms that can make you stand out. That said, get creative with your videos as much as possible. Adding songs can make your videos catchy. You can do challenges related to your brand and reward those who do great. This social marketing tool can help raise your reputation score too.
What Is a Reputation Score?
Businesses need to know what their reputation score is. Knowing your score helps you determine your current standing in the market. Let’s say you know how to start a social media marketing agency. You have gone through the steps and launched your business. You are generating traffic to your site. But what about your reputation score? This score will tell you if your marketing strategy is working or not.
Your reputation score matters. Your score will tell you if people are familiar with your brand. Reading reviews can give you an idea of how your business is faring. Building your brand and your reputation matters because using the right social media marketing techniques can help.
TikTok is only one platform to make your business stand out. You also need to learn how to use others to leverage your company ahead of your competition.
Start Building Your Brand
There is no better time than today to build your brand. It doesn’t matter if you want to improve your personal brand or your business. The trick here is to know how to make your name stand out. However, this is easier said than done. TikTok is only one avenue to try. Are you wondering how to make your business stand out? You will need a professional marketing company to help you out.
Tulumi understands the importance of marketing your business the right way. This is why we are here to provide you with services that will get your brand noticed. Armed with skilled marketing teams, we are here to make your company stand out. We can do more than build your website for you. We can assist you in building your reputation too.
Don’t waste time coming up with marketing strategies for your business. At Tulumi, we will handle building your brand for you. Give us a call at (800) 481-1720 to know more about our services. Send in your email at [email protected], and we’ll answer any questions you have. It is high time that you get your brand out there with our help.