Every seasoned entrepreneur today knows how invaluable digital marketing is for business growth and success. That is why giant companies coming from different industries spend so much on it. Netflix spent almost 2 billion dollars on advertising in 2018, while Samsung spent more than twice that amount in 2017. Their expenditure proves how imperative marketing is to get and stay at the top. If you want your business to become as successful as theirs, not only do you have to allocate a reasonable marketing budget, but you have to partner with an elite digital marketing agency.
How to Find a Digital Marketing Agency That’s Worth Your Money
There are thousands of agencies out there – competitive and hungry for clients. How do you filter the good from the bad? It’s all about the qualities they possess. You only need to look for five things to know a potential digital marketing partner.
No. 1: They Have a Search-Engine Optimized Website
When looking for a digital marketing agency, you need to make sure that their website is at the top or within the first few search engine results pages (SERPS). It’s only logical. If they can’t rank their own site with their SEO practices, which is offered by almost every agency, how can they possibly rank yours?
Apart from having a visible position on SERPS, their website should also be compelling, professional-looking, and responsive. An agency that spends time on making their site high-performing shows dedication, and that’s essential when it comes to tailoring a website that portrays your business.
No. 2: They Are Flexible
A digital marketing agency that locks you into a year-long contract or forces you to choose one of their preset plans is a red flag. Each business is unique. Some brands will need intensive search engine marketing, while others will only rely on social media to get exposure. It’s unfair to have a bundle and will only enjoy a few bits of it.
Look for a digital marketing agency that will discuss what works for your business. It’s all about customization. If your business only needs a responsive website or content marketing – the agency should respect that.
No. 3: They Have a Dedicated Manager for Your Business
Of course, an agency is a team of people working together to make things possible. It’s problematic, however, if you don’t have a single point of contact – an account manager. Some agencies are so big that they even outsource a call center to handle your concerns.
You don’t need a new person on every call. There should be a manager for your digital marketing needs, not only to make things organized but to develop a better understanding of your business over time. When on the hunt for a digital marketing partner, always ask if they dedicate a manager for your account.
No. 4: They Give Access to Your Marketing Performance
One of the biggest red flags to look out for is the agency’s transparency. If they do not share access or, worse, track your progress – avoid them at all costs. Your brand is on the line.
You have every right to know where your money is spent and how it affects your business. A seasoned digital marketing agency is unafraid to show your business analytics, no matter how slow the progress.
No. 5: They Are Realistic
The last quality you need to look for is practicality. With your proposed budget, the agency should give you an honest opinion of the outcome or the progress.
SEO is a long process, and it takes time, a long time to see good results. Any agency that guarantees to deliver SEO results in days is sketchy. Like everything else, if it’s too good to be true then it probably is.
Look for a digital marketing agency that explains every service they have in detail and the possible outcome with a given sample budget.
You should treat a digital marketing agency as a business partner – not a service provider. It’s a long-term relationship, so you have to pick one that genuinely cares about your brand.
Tulumi is a digital marketing agency that dedicates time to understand your business first before making any promises. We put you in a position to oversee our marketing efforts but without putting too much time into it. With us, you will have a partner that gives you control and real results.
Contact Tulumi today.