With the HVAC services industry predicted to grow to a worth of over $14.7 billion in the next five years, It has become even more essential to map out an effective marketing strategy that sets your HVAC company apart.
If you’re like many HVAC contractors, your marketing strategy has mostly revolved around word-of-mouth referrals, bulk flyers, Yellow Page Ads, or even cold calling to generate new business.
The reality is, this is the digital age and these strategies are nowhere near half as effective as they used to be a few years ago. If you want to take your HVAC digital marketing to the next level, here are some internet marketing strategies that you should be implementing:
Start with a responsive website
Every business needs an online presence, a sort of platform where people can learn more about your HVAC services and why they should patronize you. More importantly, having a website tells people that your business is keeping up with trends and is therefore to relate with, compared to other businesses.
The key here is to find a digital marketing agency or a web design agency that knows what they’re doing. The internet is littered with websites that look like they were put together by a bored toddler. Your website must be reflective of your business values and branding. It should convey authority and professionalism.
Your website must also be responsive to fit any screen. Most people now access the web on their mobile devices and if they have a hard time navigating your website from their phones, they’ll simply exit and move on to your competitors’ sites instead.
Use local SEO to drive targeted traffic
With your website set up, the next step is to drive traffic. This isn’t just any kind of traffic — you want the kind that is actually interested in your HVAC services. That’s where local SEO comes in. With local SEO, you can target the right crowd and have them flocking to your website.
The process begins with the right keyword research to identify the most common search phrases for HVAC services in your area. For instance, if your business is based in Orlando, Florida, the most common search phrases will include:
“HVAC contractor in Orlando, FL”
“HVAC company in Orlando”
“Professional HVAC services near me”
By optimizing your website content for these key phrases, it becomes easier for people searching for HVAC contractor services to find you.
Claim your Google My Business (GMB) listing
This is an offshoot of local SEO. Listing your business on GMB allows people in your local area to easily find you. It can also contribute to your website’s ranking on a search results page.
A GMB listing is basically a snapshot of information about your business. It is integrated with Google Maps so people can pinpoint exactly where your business is located. It also contains all the relevant contact information about your business, what type of services you offer, and your operating hours.
The best part about GMB listings is that they are free to set up.
Get things moving faster with paid ads
SEO is an effective strategy but it does take a while to see its results, especially in today’s saturated HVAC industry. If you want to move things along faster, paid ads are the way to go.
A well-executed paid ads strategy allows your business to get seen by the right people instantly. The most common forms of paid ads are through Google Adwords and Facebook marketing. Basically, you’re paying these platforms to put your ads in front of your target audience.
Keep in mind that a lot of things go into implementing a successful paid ads strategy so it’s important to work with an experienced marketing company that knows how to get the right results.
Have a reputation management system in place
Your HVAC business is only as good as its reputation. That’s why it’s important to have a system in place to protect your brand image, address customer complaints, and cultivate positivity for your brand identity.
Proper reputation management means being proactive with how people perceive your business. Many people today look for a company’s ratings before deciding to do business with them. If your business doesn’t have a solid online reputation, people will go elsewhere for their HVAC concerns.
Ready to level up your HVAC marketing?
As you may have noticed, all these internet marketing strategies outlined above require a professional touch. In addition to the technical expertise required, it’s simply not a good use of your time to be setting up websites, doing SEO, and running paid ads when you could be using that time actually providing quality HVAC contractor services.
Tulumi Digital Marketing can help! We provide top of the line marketing services for local HVAC contractors in Orlando and the nearby areas. Call us today at (800) 481-1720 or fill out our contact form to learn more about how we can take your HVAC marketing to the next level.
