Digital Paid Search Advertising (or digital advertising in general) is now the mainstream marketing platform in businesses these days. It’s projected to take over the marketing industry and has become an essential part of any business’ marketing strategy.
The advent of the internet paved the way for digital advertising to rise. Most of the world’s population now relies more on technology. To adapt to this evolution, businesses started to put up websites. That’s when digital advertising became essential.
Some of these are used to mainly advertise a brand online while the rest serves as a complement. Each type of digital advertising can work harmoniously together while some will not. Read the rest of our post to fully understand each type of digital advertising and to know how to measure its success.
1. Search Engine Optimization (SEO)
2. Pay Per Click Advertising
3. Search Engine Marketing (SEM)
Your PPC and SEO efforts are both covered by SEM. It’s given that drawing traffic to your website is difficult, that is why SEM uses both paid and unpaid strategies in SEO and PPC.
Here are the metrics or KPIs that measure your SEM’s overall success:
- Maximum Cost-Per-Click (CPC)
- Click-Through Rate (CTR)
- Quality Score
- Conversion Rate