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What Is Digital Marketing?

These days, both young and old entrepreneurs still underestimate the power of digital marketing. Due to its extensive nature, most people still find it hard to fully understand. This article, however, will change that and make sure you will learn everything there is to know about it.

Picture this: As you walk home from a long day at work, you came up with an idea, a product. You’re confident it’s foolproof and your sure ticket to financial freedom.

But to make sure that you’re not biased, you built a prototype and have your friends test it.

The outcome – they loved it.

This positive feedback gave you the courage to quit your job and start your business. You made sure the product is valuable, useful, and high-quality. With those attributes, you’re confident your business is going to be a success.

You rented a small space in your lively city and displayed your product. You even posted a few advertising prints outside.  With passersby here and there, you had high hopes for an instant sellout.

Unfortunately, only a couple of products were sold for the entire day.

Sure, people did check it out, the price was reasonable, and they had the chance to play with it, but for some reason – they didn’t actually buy it.

So where did you go wrong?

You didn’t include digital marketing.

Digital Marketing 101:

Today is a far cry from what it was a couple of decades ago when people had to go outside and aimlessly wander where to buy what they needed or wanted.

Entrepreneurs only had to put their establishment in a high foot-traffic location, rent a billboard showing what they do or sell and where they’re located, and that’s it. At present, however, it’s nothing like that. Everyone is stuck on their personal screen and so dependent on it.

Technology is so advanced that you can just ask for anything using search engines and the internet provides. It could be a product, service, store location, or general information to help you with your purchase decisions.

Using digital marketing to answer any questions your potential customers may have will give you an advantage over your competitor.  It’s also your tool to persuade your customers, educate them, and prove to them that your product does have the qualities you boast. In a nutshell, you deliver whatever you’re selling to people looking for it online.

Where Can I Do This?

Literally anywhere on the internet – social media platforms, popular websites, mobile apps, search engines, any digital channel as long as people can access it using their computers, smartphones, and even gaming consoles.

Five Major Types of Digital Marketing:

Since there are so many sophisticated ways for you to advertise a product or service online, we’ll break it down to the fundamentals. Here are the digital marketing strategies that are proven effective and used by successful brands today.

  • Social Media Marketing – There are two ways to advertise a product or service using social media: organic and paid. Facebook, Twitter, Instagram, and other social sites allow you to run paid ads. They display your product or service to people who are likely interested in them. It’s like renting a billboard, but what makes it better is that you can target only those who you think are likely to be customers. It’s an efficient way to get exposure and instantly put your brand on the map.

You can, however, still market your product or service organically. By merely being active on these social channels and interacting with users’ posts, you will get exposure. It’s a lot of work, but it is free and delivers real results.

  • Search Engine Marketing –  Search engine marketing is about putting your brand on its SERP (Search Engine Results Pages) – ideally the first page and at the pinnacle. There are two ways to do that: paid ads and SEO (search engine optimization).

Paid search engine advertising is as straightforward as it is. You pay for a keyword that resonates or represents your brand, and it will show up whenever people search for that keyword. Thus, it has a high conversion rate as users are already looking for it in the first place.

SEO is trickier as it takes time, but it is rewarding. It’s the process of ranking your website or content higher to get more traffic organically. Yes, it can be free and is as effective as the paid version, but it will take several months or even years of hard work to see an outcome.

  • Email Marketing – Collecting contact information from your customers or shop visitors is a century-old tactic that is still used today. Instead of asking for telephone numbers, we now ask for email addresses on our websites.

As your website gathers email addresses, you will have a list of people you can easily reach via email – hence, its name. You can use this opportunity to promote a new product, service, or an upcoming sale. Since these people already have a relationship with you, they’re more likely to take action when you send them a promotion.

  • Content Marketing – What you’re reading now – this entire copy – is content marketing. It’s the process of publishing articles, videos, posts, images, infographics, webinars, and just about anything to attract and convert your targeted audience.

The more value you provide to your audience, the more likely you’ll convince them to buy your product or service. See, the majority of people buy things that they find useful for themselves. If you manage to show how your product works through a video or infographics, the more likely it is to succeed.

  • Affiliate Marketing – Last but not least is all about paying other people to do the hard work above for you. They do the marketing, and in return, they get a small percentage whenever they make a sale.

These days, most affiliates are influencers. With so many social media personalities with thousands of followers, they can convince their fans to buy your product without too much effort.

Why Digital Marketing?

Marketing, without question, is essential for any business. No matter how exceptional your product or service, without anyone knowing, it’s not going anywhere – but why go digital instead of the traditional approach?

The answer is simple: people are only looking at their screens.

Tech companies control more eyes than anyone else. Think about it, when you commute, do you still look for billboards to see the hottest deals. You’re more likely swiping to see the next big trend on Facebook.

Advertising in the online world is, without question, more efficient. You don’t need to print anything, you have total control over your audience, and you have the option to make your ads visible only to those who you think will benefit the most. In other words, you will have more sales, more growth, and more success with digital marketing.


At the moment, digital marketing is probably the final frontier in the world of advertising. It connects both business-to-consumer and business-to-business with ease and doesn’t require intensive training to do properly. If you plan on starting a business, you should never disregard digital marketing. Mastering digital marketing is the real key to financial freedom – not the product itself.

Need help? Contact Tulumi today.

Deb Wallace | CEO | Digital Marketing Services | Tulumi Digital Marketing

Deb Wallace


Deb Wallace brings a dynamic career in mobile and internet marketing. She remains on the industry’s cutting edge for technology and innovation driving new business through establishing strategic partnerships and relationships. She carries with her a vast knowledge in the e-commerce marketplace as well as extensive experience in the online payment processing industry.

Deb is exceptionally well organized with a track record that demonstrates creativity, tenacity, and initiative in achieving both personal and business goals. She is currently focused on providing multiple locations for the company.


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