While Google ads are more popular than Yahoo Ads, we can’t simply forget it just like that. Yahoo has more than 117 unique searches per month, and that composes 30% of the search market. There are still some people using Yahoo as their search engines, like employees in workplaces that have browsers locked in to Yahoo, and those that have used this search engine their whole lives.
Yahoo has different ad formats and specifications to choose from. They offer good cost opportunities for their ads too.
These are your regular PPC ads that users will usually find at the top of search engine results. Our primary goal is to direct the user to your well-crafted and compelling landing page.
These are dynamic ads and are mostly used for retargeting. People who’ve already visited your website or interacted with your content might need an extra push before they become paying customers. Yahoo display ads are a great way to do just that.
These are highly visual Yahoo ads intended to supercharge engagement and boost interaction. They can be designed in various forms — single-image, video, carousel, etc.
As the name implies, these are ads that are displayed on Yahoo Mail. Because it’s such a popular platform, ads tend to get high click-through rates.
Yahoo display ads are perfect for retargeting/remarketing — reaching people who have previously shown some form of interest in your brand. This form of personalized advertising doesn’t show up in search engine results. Instead, the ads appear on a web page, usually at the bottom, top, sides, or middle of the web page content.
With Yahoo display ads, Tulumi can personalize your marketing message and target a specific segment within your audience. Additionally, we’ll provide you with valuable insights into your target audience’s consumer behavior and improve the cost-effectiveness of your overall marketing.
It’s true that Google owns the most prominent search market share and that the search engine giant is usually the first choice when it comes to paid media ads. But, that doesn’t mean investing in Yahoo ads isn’t a worthwhile venture.
At Tulumi, we want to make sure that your business is represented all over the web. This means running well-designed Yahoo ads for your brand.
You’re probably thinking, “why would I want to advertise on Yahoo?”
Searches on Yahoo alone reach over 117 million per month. This extensive reach means that if you’re focusing all your efforts solely on Google ads, you’re losing out on around 30% of your potential market.
We also run ads based on other search engines. For instance, we’re your go-to experts when it comes to DuckDuckGo advertising too. Get started today!
Tulumi is the expert to call when it comes to your Yahoo ad campaign needs. Here’s why:
Tulumi uses various tools for identifying target keywords. These target keywords are the ones your customers usually search for on search engines like Google or Yahoo. We study the search volume and make sure these keyword lists are monitored regularly to ensure you capture real-time search queries and attract your target audience when running Yahoo ads.
We have years of experience running Yahoo ad campaigns that deliver impressive results. We do research, create strategies, monitor and analyze data. We track your ads performance and make any modifications as needed.
You are in full control of your ad budget, and we make sure every penny is accounted for. We learn your market and your target audience, and we monitor which Yahoo ads are more engaging for them. The results of the split test will help us improve your PPC performance.
We customize every landing page for attraction and conversion. From our keyword research and analysis, we are able to create compelling content and calls-to-action that are presented to customers who are more likely interested in your brand.
We provide performance reports and expert recommendations regularly. We keep you updated with the current running ads, previous ads that worked, and the ads to be published moving forward. This will help you see the overall performance of our advertising campaigns, and see month-on-month progress.
Our specialized customer support is always available for questions, clarifications, and technical issues. We make sure to respond in a timely manner to resolve issues as soon as possible.
Yahoo advertising is relevant to any business since these are based on what users are searching for. We target audiences with higher intent, the ones who are more likely to click the ads and convert to sales. If you are looking to expand your ads to reach more people, ask about our Yahoo Advertising Services.
Here are some companies we’ve helped with our Paid Media Marketing services.