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Transforming a Food Truck to a Restaurant

Going from the Best Food Truck in Orlando to the #1 Best Restaurant in Orlando in 2020!
Case Study - Bembom Food | Tulumi Digital Marketing

The Client

Bem Bom started as a food truck in 2012 serving gourmet tacos and pastries from Chef Chico Mendonça. With its unique flavors and distinctive textures on simple dishes, it was hailed as the Best Food Truck a year later.

The Challenge

Following a good track record as Orlando’s tastiest food on wheels, the management came up with a plan to give their amazing product a brick and mortar home in 2018. Although they were already known as the best food truck, the business encountered challenges during the transition. This includes revamping their old antiquated website and encouraging more people to dine-in, instead of just stopping by.

ClientBem Bom on Corrine
Project DateSeptember 2019

Bem Bom Digital Marketing Solutions

Tulumi redesigned Bem Bom’s website to make it more appealing not just to the eyes of the customers but also to Google and other search engines. The site greets you with a video clip of their interior, servings, Chef Chico on the move, and full-fed guests. This is a creative web design solution to leave every visitor a moment to observe the cooking process and the entire ambiance of the restaurant.

The website is also complete with the necessary pages of a good restaurant site — About Us, Menu, Contact Us, Gallery, and Reservation pages. Wherever your navigation will lead you, easy access buttons to its social media account and contact information are readily available.

Bembom Food | Tulumi Digital Marketing
Bembom Food - Case Studies | Tulumi Digital Marketing

For added convenience and additional revenue streams, the website allows visitors to place their orders, book reservations, and purchase eGift cards. The process for each of these services is properly organized, making sure users are not overburdened with an excessive number of fields.

Our marketing strategy also includes the promotion of Happy Hour and Sunday Brunch events through Facebook Ads, email marketing, and SMS campaigns. We’ve also come up with different event promotions such as the Black Friday Sale, SuperBowl Specials, and other holiday events. By building a customer database, we have also launched birthday campaigns as part of its customer retention strategy.

Bembom Food | Tulumi Digital Marketing

The Results

Bem Bom also appears number one on Google’s search results not just for the keyword phrase “Best Food Truck in Orlando” but also for “Mexican and Portuguese Restaurant in Orlando” and “Best Restaurant in Orlando.”

Bem Bom went from the Best Food Truck in Orlando in 2012 to the #1 Best Restaurant in Orlando in 2020.

By applying tested-and-proven digital marketing solutions for Bem Bom, we were able to achieve the following:

 

126%

INCREASE IN FOOT TRAFFIC

48%

ADDITIONAL REVENUE FROM ONLINE ORDERING

100%

BLACK FRIDAY SALE CONVERSION RATE

97%

CONVERSION RATE ON EVENT ADS

524%

INCREASE IN ORGANIC REACH

4,000+

NEW CUSTOMERS