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Social Media Advertising

Share your unique brand story and build meaningful relationships

The Power of Paid Social Media Advertising

For many brands, paid social media advertising is a must-have tool in their marketing arsenal. There’s simply no denying the benefits of a well-executed social media advertising campaign — Enhanced brand awareness, loyal customer following, client trust, improved sales, high-value ROI… the list could go on. At Tulumi, we can position your business to tap into these benefits and grow your brand for greater success.

We Advertise On These Platforms

Social Media Paid Advertising Basics

Social media channels have become the go-to source for news and current information in today’s digital landscape. For this reason, having a solid social media presence is a requisite to a brand’s search rankings and digital marketing.

When we talk about social paid advertising it merely means paying for advertising on different social media platforms. The primary aim here is to capture customers’ attention, establish brand recognition, and connect with your target market.

As a restaurant owner, it is a huge struggle for me to promote my business online, that is why I decided to look for a digital marketing company that can build us a website and do my social media advertising. Tulumi took care of everything at every step of the entire process. Now I am already taking orders through our website and accepting reservations too. Our social media has grown to over 2,000 followers and is still growing. I am so thankful for everything they’ve done.

Leonard Briggs
Restaurant owner

SOCIAL MEDIA ADS

Created Facebook, Twitter, and Instagram campaigns to improve brand awareness and to increase sales conversion

LANDING PAGE DEVELOPMENT

Developed landing pages that attract customers to make reservations

SOCIAL MEDIA MANAGEMENT

Generated increased engagement through engaging social media posts published daily

ARTICLE WRITING

Created SEO friendly blogs for website, which was also shared on social media channels

Get Started With Social Media Advertising

At Tulumi, we deliver tangible results from your social media advertising. We also help you avoid the hassles associated with running paid ads yourself. Don’t have the time to post or advertise on social media? Call us today!

Our Work Continues To Outperform

Why You Need Social Media Advertising

Paid Media Services | Tulumi Digital Marketing

Increased Competition

Since there is an increase in competition on the web, you can reach more buyers with targeted ads.

Get Quicker Results

At lower prices than other digital marketing advertising you’ll get quicker results with a larger reach.

Increase Brand Awareness

Get your brand in front of more people, gain an edge over your competition and maximize sales!

Changing Market Standards

We keep up on all of the industry trends so you can leverage your buyers’ browsing and drive more traffic.

Social Advertising: Paid Vs Organic

It’s easy to get these terms confused. After all, they’re both advertising and have very similar goals. Here’s how they differ: 

SOCIAL ADVERTISING

Organic social advertising involves using the free tools provided by the platform to build and grow a social community. When you have a decent enough follower base, you can then advertise your brand offerings to them. You’ll still need to map out the buyer journey so you know what type of post to create and tailor the messaging accordingly.

PAID ADVERTISING

Paid advertising involves paying to display your ads — image, carousel, text, video, sponsored messages, etc — to online users based on specific parameters. For instance, you can set your paid ad so it is only visible to a particular demographic or set of interests. These ads usually incur a cost per click, and so you pay the social platform every time someone clicks your ad. 

SOCIAL MEDIA ADVERTISING

This seems simple enough, but in reality, there are so many things to consider. If your competition is doing much better, you’ll need an experienced social media advertising company on your side to make sure your ads are reaching the right people at the right time.

Our Approach to Advertising on Social Media

When it comes to advertising on social media for our clients, our primary focus is on building their brand credibility and engaging the audience so they take action. Here’s what you can expect when you hire us to run paid social media ads for your brand:

Growth Driven | Tulumi Digital Marketing

CONTENT CREATION

We create high-quality, targeted content so it’s immediately clear what your social media ad is about and your audience knows what steps to take next. 

Additional Revenue Streams | Tulumi

LASTING RESULTS

In most cases, lead generation ceases abruptly once your ads stop running. At Tulumi, we use a mix of both marketing and advertising strategies to ensure long-term results so you can still generate leads and maintain brand relevance even when the ad is no longer active. 

Customized Website | Tulumi Digital Marketing

AD VERSATILITY

Depending on your business goals, we utilize a wider range of ad types and strategies for better engagement and improved conversions. Our team specializes in creating video ads, carousel ads, sponsored message ads, and more. 

CUSTOM DESIGNS

Our team uses different kinds of advertising media designs to grab attention. We make sure to use brand-relevant aesthetics and scroll-stopping graphics to ensure originality in every social media ad.

Social Media Advertising Cost: What to Expect

YOUR BID

This is how much you’re willing to pay for an ad on that particular platform. You can choose based on your daily ad budget. Generally, the higher your bid, the higher the chance of your ad reaching more people. 

AD QUALITY AND RELEVANCE

This is determined by how interested the social media platform thinks a user will be in coming across your ad. That’s why it’s important to first understand who you’re targeting with your ad so it can be shown to the right audience. 

ESTIMATED ACTION RATES

How likely will the user engage with your ad once they come across it? 

 

 

 

TARGET AUDIENCE

This is decided by who you’re targeting, how many people you’re targeting, and the geolocation of these people. For instance, targeting a US audience of say 17 to 60 year-olds will usually have a higher cost than if you were targeting a Kenyan audience of 20 to 30 year-olds.  

AD PLACEMENT

Where your ads appear on the platform matter and can significantly influence cost-per-click numbers. Are they the kind of ads that show up in the middle of a video? Perhaps the ads appear on the news feed or right-hand column of the page. 

We’re Good At What We Do and Others Agree

What Makes Tulumi the Best Social Media Advertising Company For Your Brand?

Tulumi is the leading social media advertising company in Florida. Countless hours of hard work, commitment to client satisfaction, and an unwavering commitment to continuous learning are what put us ahead of the pack. Here’s why we’re the perfect fit for your brand:

WE’RE AN AWARD-WINNING COMPANY

Tulumi has bagged numerous awards over the years, including the prestigious Best Digital Marketing Experts to Hire by DesignRush.

WE ARE ADS SPECIALISTS

Our social media ads team is composed of seasoned social media advertising experts who know what it takes to deliver quality results for your business. 

DEDICATED SOCIAL MEDIA MARKETING COMPANY

We will be there with you from understanding your brand to setting your objectives, to strategizing, to execution to analytics.

WE’RE PAID MEDIA MARKETING EXPERTS

When we create paid media marketing campaigns, we make sure that it attracts potential customers and will leave lasting impressions on your audience.

AD QUALITY IS IMPORTANT TO US

We create ads that show a brand they can trust and recommend. We get to know your consumers and what creative elements work for them.

WE HAVE YEARS OF EXPERIENCE

With years of experience, we have gained knowledge in understanding the psychology behind how people choose which products and services to purchase.

WE ARE YOUR DEDICATED SOCIAL MEDIA MARKETING COMPANY

We will be there with you from understanding your brand to setting your objectives, to strategizing, to execution to analytics.

Case Studies

Building our clients’ brand credibility and engaging the audience is our priority. We aim to get more quality leads which later convert to sales. We’ve been doing paid social media advertising for years and brands are happy with our service. Check out some of them:

Get Started With Our Social Media Advertising Services Today!

Social media advertising is no longer only about posting content and hoping someone clicks the ad. Tulumi can make your brand’s social media presence into an established channel for brand awareness, customer acquisition, and client retention. Call us now to get started with our social media advertising services.

 Email [email protected]

 Call Now! (800) 481-1720

Social Media Advertising FAQS

WHY IS SOCIAL MEDIA ADVERTISING IMPORTANT?

There are over 2.8 billion active users on social media every month and this number keeps growing everyday. If your business isn’t on social media, you’re missing out on an opportunity to reach a massive online market. Advertising on social media allows your business to boost brand awareness, engage with customers, and drive sales.

WHAT ARE PROMOTED OR BOOSTED SOCIAL POSTS?

Ads are called by different names on various social media channels, but they all have the same purpose — to set up an ad for different marketing campaigns. 

On Facebook and Instagram, a boosted post is a basic advertising type you can do to boost engagement such as likes, shares, and comments. If you want a more customized and sophisticated approach to advertising, you can set up an ad through Facebook Ads. 

Twitter and Pinterest also have their version of ‘promoted’ posts or pins to boost engagement. On LinkedIn, a sponsored post is done to target professionals in a specific industry or niche. 

HOW DO I DETERMINE MY TARGET AUDIENCE?

Defining your audience is important when setting up your social ads. Begin by asking yourself the core demographic of your audience. Define the following: 

  • Age range
  • Income Bracket
  • Gender Specification
  • Occupation Level
  • Location
  • Behavioral Habits and Interests (Online shoppers, newly married, homeowners, travelers, etc) 

After determining your primary target audience, you can tailor social media advertising campaigns to reach the right people.

HOW MUCH SHOULD I BE SPENDING ON SOCIAL MEDIA MARKETING?

It really depends. Obviously, more budget will give you more results. However, if you’re new to this, we recommend starting with a lower budget so you can test ads and see which ones work best for your brand. 

If you have a limited budget, let us know. We can work around it and still give you positive results. Contact us for a FREE quote

HOW DO I TRACK MY ROI?

There are different tools that will help you track your campaign metrics. Most social media channels have their own insight tools that provide immediate feedback after each campaign. We also suggest doing the following: 

  • Install Google Analytics
  • Activate e-Commerce tracking
  • Add goal tracking for form submission and phone call clicks
  • Use UTM strings to track traffic

Need help in setting up your social media ads and tracking? Tulumi can help. Get in touch with us for a FREE strategic consultation