The dynamics of running an E-commerce business has changed in recent times following the COVID-19 pandemic. Most people now prefer to do their shopping from the comforts of their couch instead of going to the mall.
With these developments within the E-commerce industry, online stores have been popping up left and right. Even brands that didn’t have much of an online presence before have had to join the E-commerce bandwagon.
With all this raging competition, how do you market your online store without breaking the bank?
E-commerce Marketing on a Budget
One of the most remarkable things that happened to the E-commerce industry is the advent of free or relatively low-cost marketing strategies. This interesting factor has changed the way we sell products, making it easier for even startups to carve a niche for themselves.
If you’re on a budget and are looking to raise brand awareness and boost conversion rates on your online store, let’s take a look at some of these low-cost marketing strategies to get you started.
The beauty of Search Engine Optimization (SEO) is that it brings in free organic traffic. Of course, setting up and implementing SEO best practices for your E-commerce store does come with its own initial costs. Once fully set up and running though, it’s like a gift that just keeps on giving.
Take Advantage of Social media
Social media marketing is a great way to get the word out about your E-commerce store. More importantly, it affords you the chance to address your target audience directly and gain valuable feedback.
If you’re just starting out with social media, consider going for the big three:
- Facebook – With over 2.5 billion monthly users, you can be sure of finding and carving out your target audience on Facebook. You’ll need to be active on the platform, posting relevant content regularly and engaging with online users in a fun, interesting way.
- Instagram – This is another platform with over one billion monthly users. You can attract lots of customers on this platform by uploading beautiful pictures of your product with a catchy description in the caption. Also, don’t forget to link your E-com website on your bio page so visitors can reference it if need be.
- Twitter – Twitter is the sixth most visited and engaging site in the world. You can engage your audience by tweeting how your product provides value. You can also post updates that can be easily shared across the platform by your followers for a wider reach of your brand.
Create Informative Content
Another way to drive traffic to your E-commerce business is by posting informative and interesting content. This could be in the form of a blog, guest post, email newsletter, infographics, etc.
The key here is to make sure the content is well rounded. Many stores offer similar products so don’t just talk about features and benefits of what you’re selling–instead, talk about how much value the reader can gain from patronizing your online store.
Display Customers Reviews
People are more likely to buy from your E-commerce store when they see that other customers have had a good experience shopping there. Admittedly, it can be hard to build customer reviews, especially if you’re just starting out. Once those 5-stars start rolling in, however, you should be able to see the difference they make on your store’s conversion rates.
Build a Community Around Your Brand
Building a community around your brand ensures that you always have a defined target audience with whom you can interact, share ideas and updates about your store, and even gain crucial feedback. These insights will go a long way in maintaining brand relevance, as well as improving engagement and ultimately sales.
Managing your E-commerce store on a budget can be a little challenging, but definitely possible. Just think of the dozens of E-com success stories from successful business owners. The key is to be creative with your approach and seek professional help from eCommerce developers where necessary.
Looking to set up an affordable, yet profitable marketing strategy for your E-commerce store? Talk to Tulumi Digital Marketing today. We are the leading digital marketing agency in Orlando. Call us now at
(800) 481-1720 for a free marketing consultation.