Encouraging people to undergo chiropractic adjustments is not always an easy feat. Even more so now that social distancing remains the watchword for the year. Unfortunately, most people only take action to see a chiropractor when they feel pain or discomfort.
That’s why generating quality leads is paramount for any chiropractic practice that is serious about staying in business. How do you do that? Simple — be relevant and known.
As stated earlier, people tend to take action only when they feel physical discomfort. And in today’s ever-busy world, that discomfort is pretty much ubiquitous, which means people are bound to seek professional help now and then.
The key is to make sure your practice is well-known and relevant to their needs. In other words, people must already know your name before they engage your services. It’s a matter of positioning and proper branding.
In this article, you’ll learn the secrets behind lead generation in the chiropractic industry. You’ll also be pleased to know that these secrets are easier said than done. Let’s get to it!
SEO is King
Search engine optimization (SEO) is one of the fundamental requirements of lead generation. SEO helps your website reach more customers. Hence, your website must be optimized to rank higher on the search engine results page (SERP). Without SEO, you cannot successfully implement your lead campaigns.
That’s why it’s best to focus on optimization first before lead generation. Remember that search engines want to give the best search results to the users. Therefore, your website must qualify first to the search engine’s criteria of relevance.
Get Your Lead Magnets Going
Why do bees like flowers? Because they’re attracted to the nectar. In your case, nectar is your lead magnet, and the bees are your customers. Lead magnets are freebies that you give in exchange for something more valuable than cash. Is it diamonds? Definitely not. Lead magnets attract contact information.
In exchange for a customer’s email address, you can give a free ebook about a healthy lifestyle or a free examination at your chiropractic clinic. Aside from that, you can provide discounts or coupons. And with their email addresses in your hands, you can use them for email marketing campaigns and apply more ways to increase email open rates.
Use Social Media
Almost everyone is on social media. Whether it’s Facebook or Twitter, you can access people from different parts of the country. In fact, chiropractic adjustments have become a popular viewing thread on TikTok. Did you know that the thread #chiropractic has about 1.9 billion views? Check out this link if you don’t believe this number.
A lot of chiropractors are using TikTok to entice people to try their services. While some would just like to hear joints crack, you can start making TikTok videos about basic stretching and joint exercises.
Content Quality Matters
Even if you have the best SEO in place, poor content quality can destroy it. SEO is just the technical side. Content is the real meat here. When people visit your website, they must learn something about chiropractic and health advice. You can do this by writing articles addressing your customers’ common questions.
For example, kids are now staring at their computers due to distance learning arrangements. The perfect blog post for that is an informative article about basic head and neck exercises for kids.
Encourage Patients to Leave a Review
Customer feedback is more powerful than content quality and SEO. Excellent and positive feedback from previous customers can encourage potential customers to try your services.
Just think of it. If several people recommend your chiropractic service, your reputation increases. SEO can’t do that in a short time, but customer feedback can. As much as possible, ask patients to leave a review on Yelp, Google, Facebook page, or directly to your website.
Drive More Leads for Your Chiropractic Practice with Tulumi Today!
Tulumi is your trusted digital marketing partner that can drive tangible results for your chiropractic practice. We’re not just about boosting your leads but optimizing your entire brand presence as the authority in your local service area. Call us now at (800) 481-1720 or email us at [email protected] to get started with a FREE lead generation consultation.