Nothing wreaks havoc to a person’s composure than finding out their website traffic has gone down. Site traffic ebbs and flows, so you shouldn’t panic out of hand. But if it is declining steadily and new users are scarce, then it might be time to take a hard look at the situation. Once you’ve done a proper assessment, you can then decide what to do if site traffic from new users declines.
There are several reasons why traffic will go down. Some are easily fixed while others might require a more professional touch. Here are some of the potential issues and what you can do about them.
Check Changes in Search Engine Algorithm
Google updates its search algorithm regularly. One report claims the company changed its algorithm more than 3,000 times in one year. Other search engines aren’t idle either. So if traffic to your website drops, it could be due to new or revamped search parameters. Search engines don’t do this just for the fun of it, they do it to give consumers a better experience. While you can’t prevent them from doing this, you can manage your response.
The first thing you should do is study the update. Google doesn’t announce or comment on search algorithms but there are experts who analyze and share their findings. Knowing these changes will help you decide on a new strategy and allow you to adapt. You should also consider tweaking your marketing strategy. A cross-channel approach, like using a triumvirate like social media, email marketing, and paid ads, can keep your website traffic moving.
Optimize Keyword Strategy
Keywords also have a major impact on a website’s traffic. Trends and terms change constantly and if you don’t adjust, you’ll be left behind. For instance, terms like mobile phones are no longer popular. Instead, people refer to them as smartphones. Tablets have given way to smart devices and such. Thankfully, you can learn what to do if site traffic from new users declines due to outdated keywords. But it entails commitment on your end as the process is time and labor-intensive.
The first thing you need to do is go over your keywords. Look for generic and outdated terms. You should then research for better and more relevant alternatives. Choose words with better recall, higher search volume, and good value. Once you’ve made your selection, edit your content to include these new keywords. You should then use these words moving forward.
Secure Your Website
Your website’s security might also be the cause of the problem. With the increased volume in online transactions and activities due to the pandemic, cybersecurity has never been critical. It’s why the majority of browsers today will inform users if the site they’re perusing is HTTP instead of the more secure HTTPS (Secure HyperText Transfer Protocol). The latter are stringent with how they encrypt and transmit personal information.
Consumers are more security savvy now and won’t be willing to purchase anything from an HTTP page. This lapse in security could lead to reduced traffic. You can stem the loss by simply updating your site to HTTPS. You’ll need your web developer to assist you in doing the following –
● Securing a dedicated IP address
● Purchasing an SSL (Secure Sockets Layer) certificate
● Activating and installing said certificate
The web developer should also redirect traffic from your old page to your upgraded site. Otherwise, search engines or visitors will still be funneled to the unsecure page and damage your reputation and marketing strategy.
Add Fresh Content
Search engines are gung-ho for new content, and websites that regularly post something new get plus points. Stability is good, but a website that’s effectively unchanging won’t see new traffic. Heck, even previous visitors or followers might lose interest.
This is where you should put your blog to good use. Regular posts give followers something to look forward to. And a well-written and informative article can prompt them to share and hopefully capture the attention of new users.
If you found this informative, you’ll surely find this article on SEO strategies Google always rewards enlightening.
Speed Up Website Loading
Every second counts when it comes to your website’s loading time. While people love looking at colorful and interactive sites, they’ll only appreciate it if it loads fast. Search engines also love a speedy site. So what to do if site traffic from new users declines because your site takes 10 seconds or more to load?
The first thing to do is confirm your page’s speed. You can use tools like Google’s PageSpeed Insights to do this. Next, look for the cause of the slowdown. Maybe you haven’t optimized your photos or have heavy add-ons. Discuss how to fix it with your web developer. You should also look at your hosting provider as the problem might lie with them.
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