Competition remains fierce in the construction industry so every project you’re able to bring in counts. More so now in the aftermath of the COVID-19 pandemic that caused consumer demand for construction-related services to decline.
Now more than ever, your approach to marketing for the construction industry must be based on proven strategies and cut across all relevant channels. With that in mind, here are five digital marketing tips that can help boost new customer acquisition and take your construction firm to new heights.
1. Improve user experience on your website
Many business owners focus on the design and functionalities of their website. And while those are certainly important considerations, the end goal should be to create a seamless user experience for the website visitors.
For example, is the website mobile friendly? Are your business contact details clearly listed and easy to see on the website? Can people easily navigate your website and find the information they need? Remember, there’s no point in driving traffic to your website if it has not been optimized to convert that traffic into paying clients.
2. Invest in SEO
If you haven’t been utilizing SEO as part of your marketing strategy, consider this your immediate call to action. There’s no better way to drive quality organic traffic to your website. The aim here is to dominate local searches for keywords relating to your construction business.
If people are looking for a construction firm or contractor in your area, they should be able to find your business easily. Another important aspect of SEO is listing your construction business in Google My Business (GMB) and other online directories. GMB provides snapshot information about your business and even pinpoints its location on the map so people can find your business without hassles.
3. Revamp your email marketing
With email marketing, you can nurture prospects deeper into your sales funnel until you convert them into clients. It also allows you to keep in touch with previous customers and offer them exclusive deals or promotional specials.
The beauty of email marketing for your construction business is that it is direct and action inducing. Additionally, emails have one of the highest conversion rates compared to other marketing channels. This means better returns on your marketing investment.
4. Get active on Social
Social media marketing offers the perfect opportunity to directly engage with people who are interested in your construction services. By engaging with them, you can get invaluable insight into how you can position your business for greater success.
Even if you don’t want to actively market your business on social media, you should still have an established presence on the relevant platforms to promote stronger brand recognition. Being active on social media also opens up new traffic sources that you drive to your website.
5. Guard your online reputation jealously
All it takes is a couple of 1-star reviews from disgruntled clients to ruin your marketing efforts. If people start losing trust in your business or no longer see your brand as credible, they’ll simply go to someone else. That’s why it’s important to be proactive with your business’s online reputation management.
The key here is to always deliver quality service and then ask clients to rate it. 5-star reviews go a long way in convincing prospects to patronize your business. If for some reason your clients are not rating your service highly, find out what went wrong and address it squarely. For instance, do you provide worksite clean up after a project? Many customers expect this additional service from a construction firm.
Bringing it all together
Marketing for your construction business is all about establishing yourself as an authority in the industry and providing convenient means by which your target audience can get in touch with you. Sounds simple enough, but there are a lot of things that go into making this a reality.
The key to making digital marketing work for your construction business is to work with an experienced team. That’s where we come in. Tulumi Digital Marketing is the go-to marketing expert for local businesses in Orlando, Florida. We know the landscape and we take the time to understand what sets your business apart so we can come up with a tailored marketing strategy.
Call us today at (800) 481-1720 to learn more about how we can position your construction business for better customer acquisition and profitability.