Your business reputation is extremely important. If you can establish a good brand reputation, you’ll acquire loyal customers and boost your confidence in the market. However, not all business leaders value the importance of building a good brand image.
By establishing a good online image, you enable your business to gain the upper hand in a cutthroat industry. If you’re not aware, a lot of consumers are more vigilant and wary about the products and services they purchase. Many are now keen on reading online customer reviews before they decide to purchase something. With this in mind, you have to start following good reputation management practices. Here are some of our best tips:
Lend Your Ears to Bad Comments and Reviews
When someone leaves a negative comment about your company on your website or social media page, make sure you take these comments seriously and respond appropriately as soon as possible. Considering that technology connects everyone nowadays, you should expect that these reviews and comments will spread like a virus. To prevent that from happening, start utilizing social listening tools that let you receive notifications whenever someone leaves a review or comment about your brand. Respond to these comments and reviews humbly and provide a solution if possible. If you practice this regularly, your brand will eventually be known as customer-centric.
Improve Your Employee Satisfaction
Providing your staff an avenue to air their concerns and their opinions will give you a different perspective about your business. It will help you implement changes in your company based on your employees’ concerns and feedback.
A good image must start within the bounds of your offices. With satisfied employees, you’ll have a more productive staff ready to provide the best customer experience.
Take Care of Your Brand Advocates
Brand advocates refer to loyal and satisfied customers, employees, or people who truly believe in your brand’s customer service. These advocates are motivated to speak of your brand positively and most likely would recommend your products or services to anyone they know. If you’ll take care of them, you just earned yourself free advertising through word of mouth because of their testimony about your brand.
Post Customer Testimonials and Positive Reviews
According to research, consumers always trust those brands that are recommended by family, colleagues, and friends. Posting customer testimonials and positive reviews will surely strengthen your online image. This also encourages your current customers to positively share their great experience with your brand to their family, colleagues, and friends.
Increase Your Social Media Presence
There are about 3 billion people with social media accounts. It’s pretty obvious to consider the importance of engaging with your audience on social media. Your presence in social media can contribute to improving your brand reputation. Make sure you have active social media pages either with Facebook, Instagram, or Twitter. Upload relevant information about your products or services. Post your brand’s advocacy, mission, and vision. Don’t forget to interact with your followers because they, too, are potential customers.
Improve Your Content Marketing Strategy
A good content marketing strategy includes providing your audience with helpful content that aids them in solving common problems they encounter with your brand. Some examples are infographics, videos, articles, blogs, and eBooks that they can view or read. This will make your audience feel that you value them by empowering them with knowledge, and not just sales posts.
Focus on Customer Satisfaction
Customer satisfaction refers to the level of happiness customers feel with a company’s product, services, and capabilities. You can properly gauge customer satisfaction through surveys and ratings. At a glance, you know a customer is satisfied when he or she does any of the following:
- They come back.
- They give generous tips.
- They follow you on social media and/or have downloaded your app.
- They bring or invite more friends.
- They write a positive review.
Train your staff to always provide the best service so a new customer will turn into a loyal satisfied customer.
A great brand reputation doesn’t happen in a blink of an eye. It requires consistency in offering excellent service and continuous improvement in your products. While many of these tips depend on you and your staff, when it comes to boosting your online brand reputation, you can rely on Tulumi’s ORM (online reputation management) foolproof strategies. Send us a message for a FREE consultation.