There’s a lot of marketing jargon today. As companies ventured into online services, the digital marketing umbrella expanded, catering to newer marketing concepts, tactics, and disciplines. Today, we face so many different types of marketing that we lose track of which one is which. However, today is an exception because we will talk about direct digital marketing.
What is direct digital marketing all about? What makes it different from traditional digital marketing? Are there benefits? We will answer all of these in this article. But as a quick warm-up, let’s first define digital marketing. Let’s begin.
What is Digital Marketing?
Honestly, there are just too many definitions of digital marketing today. For this article’s purpose, we’ll adequately define digital marketing for you in a simple manner.
Digital marketing is a form of marketing that aims to deliver products and services to customers electronically. Media like social networks and the rest of the internet are the main places where digital marketing thrives.
Though marketing has ventured into the digital world, the principles still remain the same. It is only the execution that differs.
What is ‘Direct’ Digital Marketing?
Now that we’ve defined digital marketing, would the definition change if we add the word “direct”? Surprisingly, the definition still stands, except that we might need to be particular.
Direct digital marketing is a form of digital marketing that uses online communication channels to deliver advertisements to the target market. If you revisit the primary definition of digital marketing, the meaning of direct digital marketing shares the same ideas.
In summary, direct digital marketing focuses on communication channels to deliver products and services to customers. In return, customers will decide whether to buy the product based on those ads.
Direct Digital vs. Direct Traditional: Is There a Difference?
In terms of the medium used, there’s a huge difference between direct and traditional direct marketing. Traditional direct marketing uses print media (e.g., newspaper, magazines, brochures) and broadcast media (e.g., television, radio). Before the popularity of the internet, traditional direct marketing was famous.
Today, traditional and digital both reign in their respective kingdoms. You cannot just say that traditional marketing is dead. Both just have pros and cons that wise marketers plan to leverage.
3 Major Types of Direct Digital Marketing
Direct digital marketing exists in many forms. However, some kinds aren’t popular and common to most people. Here are three major forms that many digital marketers use in their marketing campaigns.
Almost every person has an email. It’s common sense since an email address is a requirement when registering on social media sites or any other platform on the internet. That’s why the best place to start is email marketing. In this form of direct digital marketing, you send promotions and reminders to your customers.
The only con here is that most email servers (e.g., Yahoo mail, Gmail) segregate email ads in a separate folder. Customers won’t see ads in their inbox unless they go to the ‘promotions’ tab of their email service.
Mobile Phone Marketing
With the popularity of social media sites and easy accessibility to the internet, more and more people own mobile phones. However, mobile phone marketing focuses on sending personalized messages through text to inform the customer of the latest discounts and rebates. Unlike email marketing, the slight disadvantage is that not all people are willing to give their personal phone numbers to random strangers.
Facebook, Twitter, Instagram, and the likes are today’s popular social media sites. And when the pandemic pushed everyone back to their homes, everyone was online. Whether streaming movies or interacting with friends, the social network is teeming with marketing opportunities. The mere reason why you see ads is evidence enough that many companies are leveraging the reach of social networks to deliver their product and service to customers.
Benefits of Direct Digital Marketing
Direct digital marketing brings an exotic taste to how companies market products and services. Prior to its popularity, it was just TV ads, radio ads, billboards, posters, flyers, and brochures. Today, ads have taken a higher road since access to audio-visual forms of media has become easier for people to access. Let’s see how direct digital marketing brings unique benefits to companies.
Direct digital marketing campaigns are less costly and accessible even at tight sales budgets. Given that email services are inherently free, the cost of using these services doesn’t need to eat a huge portion of the advertising budget. In fact, many marketers can yield high ROIs even for a portion of the price you paid.
Better Segmentation and Targeting
One of the greatest benefits of internet technology is better segmentation and targeting. Today, you can target your ads based on location, age, sex, preferences, and other factors. Unlike traditional direct marketing, TV and radio ads are hit or miss since there’s no assurance if the ads are reaching the intended target market. However, the only way to do this is a proper understanding of your target market. You need to conduct deep and thorough research on customer behavior and demographics to understand how they’ll react to market stimuli.
Deeper Relationships with Current and Former Clients
From the name itself, direct digital marketing also fosters client relationships. By sending emails to customers, you continue to get in touch and make them feel that you value them. Direct digital marketing can bring back former clients and encourage them to buy your products again. In this way, you can establish customer loyalty and retention.
Keeping customers updated makes them feel that you value them. They’ll make sure to try your products over and over again. More so, direct digital marketing can help you entice customers even more by offering rebates, discounts, and freebies.
Get Your Digital Marketing Up and Running With Tulumi
Starting is hard unless you’re with the right digital marketing agency. Tulumi Digital Marketing offers direct digital marketing that can help your company grow and achieve its goals. At Tulumi, we use tried and tested marketing techniques and apply past client experience when dealing with our clients. At the least, you’re in good hands if you let Tulumi do your digital marketing.
Let’s give your sales numbers a boost through effective and affordable digital marketing. Call us now at (800) 481-1720 to get started.