Setting up a website and creating social media accounts for your business is easy. The hard part is getting people to actually visit those online pages and engage with your content. Unless you’re a seasoned digital marketing expert, you’ve likely struggled with increasing your site visits without having to pay for them.
So how do you go about it? Before we dive right to the steps, let’s begin with a few basics.
Why should you care about getting more site visits?
Quality site visit is both a key indicator and driver of business success. The volume and quality of the traffic that you are able to drive to your web pages can help you:
- See how well your marketing efforts are performing
- Gather valuable insights about your audience and their purchasing behavior
- Generate more leads, improve conversions, and drive more sales
- Expand brand awareness and recognition across the web
- Boost your SEO efforts and enhance search engine credibility
These are just some of the few benefits that you can enjoy from driving the right traffic to your website.
What do we mean by quality traffic?
At the time of writing, there are thousands of traffic generation services all over the internet, with each one promising to drive hundreds of thousands of visits to your site… if only it were that easy. Quality traffic simply means the right crowd — actual people with a genuine interest in whatever it is that your business offers.
Generating millions of traffic to your site from online bots and people who couldn’t give a damn about your business or its value proposition is actually a step back in your marketing efforts. Worse, it can severely hurt your SEO rankings because it increases the bounce rate, which is a critical ranking factor.
Quality traffic is all about engagement, which in turn, leads to conversions. In other words, your site visitors should be people who are actually interested in your business and the solutions it offers. Anything outside of that cannot be labeled as quality traffic.
So how do I drive quality traffic without paying for them?
1. On-page SEO
On-page SEO is all about optimizing your website in line with SEO best practices. This means performing keyword research to identify high-volume search terms relevant to your business and thereafter utilizing those keywords in the content of your site. It also means paying close attention to outbound links, properly writing meta titles and descriptions, posting keyword-rich blogs, and providing alt texts for images, among others.
The truth is there’s so many things that go into proper On-page SEO, but once executed properly, it’s like a gift that just keeps on giving.
2. Create and Optimize Your Google My Business Listing
GMB listings are free to create and yet are among the most powerful marketing tools available today. With a GMB listing, you’re basically telling people in your local area that you’re open for business. When people perform an organic search for a business near them, Google will prioritize companies with optimized GMB listings on the results page.
The key here is to make sure your listing links directly to your site. This way, if people want to learn more about your business, they’re only one click away.
3. Build Backlinks
Backlinks refer to inbound links from other websites or online platforms. If other websites are linking to your website, then it tells Google and the visitors on those other sites that your site is legit. This can result in higher search engine rankings.
Keep in mind though, that these must be quality backlinks — links from reputable websites with high domain authority and overall credibility. For example, if your business deals in financial services, you could write a guest post on Investopedia and have a link included back to your site.
One of the best ways to build backlinks is through strategic guest posting. You write a quality article to be posted on another website. The article will then contain a link or two back to your website.
4. Start Email Marketing
If you’ve already got a sizable mailing list, investing in email marketing agency is a sure way to ramp up visits to your site. Of course, the contents of the email must be relevant and engaging.
A good example is to send out exclusive promos and discounts to your subscribers. When they click on the banner or link, it takes them straight to the designated landing page on your site.
Increase Your Site Visits WIth Tulumi Today!
All these methods for driving quality traffic to your site are things we specialize in here at Tulumi. Give us a call today at (800) 481-1720 to schedule your FREE marketing consultation.