It’s 2020 and anybody that is serious about running a successful business needs a website. The question now is not whether one should have a website, but whether that site is optimized for conversions.
It doesn’t matter how many people visit your appliance repair website; if it’s not properly optimized, you might as well just close it down. Remember, your website is like a hub where your other digital marketing strategies lead to — SEO, paid ads, social media links, guest posts, etc.
Getting traffic to your site is one thing and converting that traffic into paying customers is another. Now, let’s look at some web optimization best practices for your appliance repair website:
Have you ever landed on a website and got turned off by the quality of the writing? Perhaps there were tons of grammatical errors? Or maybe the content just made the business look like they didn’t know what they were doing?
The content on your appliance repair website needs to echo the lingo of your target audience. People need to be able to read the content and nod their heads like “yeah, these people know what I’m dealing with and I trust them to provide the right solutions.”
Your website content should convey your authority in the appliance repair industry and convince people that your business is the right choice for them.
Your appliance repair website should provide a rich digital experience for your visitors regardless of the device they’re using to access the web.
Beyond automatically resizing to fit the visitor’s screen, your website should also provide a customized experience. For instance, if you’re targeting users from a specific location, you could set up a customized offer that would pop up for website visitors from that area.
Responsive web design is evolving and you don’t want to be left out of the changes.
Rich multimedia elements
You’ve managed to drive visitors to your website, but how do you ensure that they stay long enough to actually grasp your message?
Videos and other rich multimedia elements are a great place to start. You can easily capture your audience’s attention with a well-placed video to welcome visitors and engage with them.
You can also use these multimedia elements to explain the different services that your business offers in a unique and attractive way. These design elements can leave a lasting impression in the minds of your website visitors, making it more likely for them to trust you with their business.
Does it take more than 3 seconds for your website to load? That’s a big turnoff for online users. Loading speed is one of the main reasons a website will not convert. The elements on the page (designs, content, multimedia) and included functionality of the website are responsible for the site load speed.
You’ll need to find the right balance between including all these elements and functionalities in the website and optimizing the loading speed.
Clear call to action on each page
What’s the end goal you’re aiming for? What kind of action do you want your website visitors to take after landing on the page and reading through the content?
The call to action (CTA) is one of the most important aspects of the conversion process. As an appliance repair or replacement business, your CTAs would most likely revolve around asking your website visitors to call you or fill out the contact form.
Additionally, your phone number should be clearly displayed on the page, preferably at the top where it can easily be seen. The contact form should also be short and concise. You don’t want to ask for too much info here. Wait until they contact you, then get to discussing the specifics of the project.
Credibility and authority symbols
Are you a member of any professional organizations? Or perhaps you’ve signed up on contractor rating sites like Angie’s List or the Better Business Bureau (BBB). Adding the logos or rating scores from these organizations on your appliance repair website can convey credibility and a sense of professionalism to your business.
Of course, you’ll need to be an actual member of these organizations. Don’t just use their logos for the sake of doing so. It could backfire and cost you the trust of your target audience.
Social proof is all the rage now when it comes to local contractor websites. What are people saying about your business? Did they have a good experience the last time they patronized your services? Or are they full of complaints about the quality of the services provided?
If you’ve managed to secure some 5-star reviews from your previous customers, display them proudly on your website.
Is your appliance repair website properly optimized?
If not, then let Tulumi Digital Marketing help you do something about it. We are the leading online marketing experts for HVAC and appliance repair services in Orlando, Florida. Give us a call today at
(800) 481-1720 to get started.