You must have already come across digital marketing advertising gurus talking about why blogs are essential for every business. From widely known platforms like YouTube to niche forums like SubReddit, the “why blog” topic is everywhere. This article, “How to Use a Blog to Promote Your Business,” is part of that topic.
But why is this subject so enforced?
Why do experts insist on having a blog on your website? Is it not enough to have just a website?
Well, I won’t be answering those questions immediately, but I assure you that after reading this post in its entirety, you’ll come up with the answers yourself.
How to Utilize a Blog to Promote Your Business
A blog is roughly defined today as a regularly updated part of your website that provides information.
If your website is all about yourself, sharing your daily events can be considered as a blog. If the site represents your business, then the news or press release section is essentially your blog.
Any material that’s uploaded to your website in a dedicated section (regardless of its name) is your blog.
Now that we’re on the same page, how do we use a blog to promote your business?
People come up with witty words all the time, and edutainment is one of them. It’s from education and entertainment (obviously).
The fact that you can both educate and entertain at once should be enough reason why you need to utilize a blog.
Imagine having a complex but highly useful product; let’s say a device that cuts your electricity bill in half.
A product page with all the technical information can sometimes be overwhelming. If a new customer visits your page bombarded with product technicalities and weird numbers, it won’t make any sense for the average Joe, which is one less customer for you.
A blog post, on the other hand, can provide a relaxing and jargon-free atmosphere for your potential customers.
The slow and steady stream of useful information can effectively turn your prospects from cold to warm in days.
You can have a post about why your product works, another one about how to install it, and another one about who needs it the most.
As long as you educate your prospects about why your product is worth their time and money, your blog will likely convert them into customers. Add the entertainment factor, and you’ll see them sharing your blog — organic traffic.
What most businesses share on social media is, let’s face it, pointless. If you don’t have a blog and you share your products directly on your social profiles, you have a low chance of actually getting customers.
Most of the time, product posts are left ignored when it pops into someone’s newsfeed. When they do get the attention, it’s mostly an inquiry. You then respond by directing them to your product page, and we’re back to square one — an overwhelmed cold customer.
The worst part is that some people find commercial posts on their newsfeed as spam, which ends badly for your page as you’ll get tons of reports.
“Hey, I can post memes, and it has always provided me with a decent engagement rate.”
Yes, but it hasn’t brought in customers.
However, when you share a blog post on your social channels, especially one with an alluring title that has the intent to help your prospects, the story changes.
If you write a blog post about “tips on how to reduce your electricity bill,” people on social media would check it out. Business owners running a laundry shop or any establishment that consumes a lot of electricity would be your No. 1 viewer.
Of course, your post should mention your product, which is the ultimate solution to reduce their electricity bill.
If you make your blog post look and feel non-commercial, you’ll have a better engagement and conversion rate. Plus, there’s almost no chance of getting any reports since you’re genuinely helping people.
Search Engine Optimization
Perhaps, the most powerful benefit that a blog can provide your business is its innate ability to enhance your SEO game.
Google has around seven significant updates that you should know, but here’s a summary regarding content:
- Google loves a website that specializes in only one topic.
- It prefers a website with up-to-date content.
- It considers a website authoritative or reliable when it has high-quality backlinks.
Here’s how your blog can satisfy these three without being technical, respectively:
- Let’s stick with the example I used; a product that cuts your electricity bill in half. Only write about that — be specific. Become the website that people look up to when they need information about electricity (or whatever industry you’re in).
- Produce two to three blog posts per month, making your website updated and alive.
- Make sure all your blog posts are of top-quality as it increases the chance of getting shares not just on social media but on other websites — free backlinks to your website!
A blog integration can be the only thing that your website needs to land on the first page of Google’s SERPs.
How to Use a Blog to Promote Your Business Summary:
A blog is an essential part of any website that serves as a catalyst for digital marketing on any platform. You can share it on social media, forums, and even on your email newsletter.
Think of a blog as a better and subtler version of “hey, check out our product because it’s cool.”
I hope that after reading this article, you have finally answered the questions above. Blog writing can be challenging and time-consuming, especially if you want to do it right. If you’re too busy running your business, feel free to contact us or give us a call at (800) 481-1720. We can do the heavy lifting for you!