As an electrician or electrical contractor, your ideal business scenario is when you have the right customers coming to you. For that to happen, you need a steady stream of exclusive qualified electrician leads.
Here at Tulumi, we help local contractors in Orlando, FL, and the neighboring communities to get quality leads into their pipelines.
Our Powerful Digital Marketing Solutions
Thanks to today’s digital landscape, electricians and other local contractors are now able to reach more people than they ever could with word-of-mouth referrals and other traditional marketing strategies. However, without a solid lead generation strategy in place, you could end up spending time and money attracting people who aren’t interested in what you have to offer.
Our lead generation strategy revolves around our suite of digital marketing solutions. We focus on sending the right leads to your sales pipeline. Here’s how:
Everything you publish online about your business — web content, blogs, social media posts, infographics, and even videos all fall under content marketing. Basically, we harness your industry knowledge to educate and inform your target audience about your electrician services.
We take the time to address their concerns and answer any questions they may have about finding the right electrician in Orlando. The aim here is to establish your business as an authority and boost the credibility of your services. This way, whenever they need an electrician, you’ll be at the top of their list.
Search Engine Optimization (SEO) is the process of making your content visible and easy to find on the web. At any given time, there are hundreds or even thousands of people in your local area browsing the internet looking for reliable contractor services. We make sure your electrical business is among those search results.
The beauty of SEO is that it attracts people who are genuinely interested in your services. Executed properly, these people will not only land on your website but also pick up the phone to inquire about your services.
Website and Graphic Design
Mobile responsive website design | Tulumi Electrical Marketing
Speaking of landing on your website, Tulumi also offers top-of-the-line web design and development services to establish your online presence. Having a well-designed website is a must if you want to capture quality leads.
Beyond stunning designs and functionalities, we focus on creating a seamless user experience. People should be able to easily navigate your site and find all the information they need to take action. We also make sure each website we build is responsive so people can easily access your web pages no matter what device they’re using.
Using pay-per-click ads, we put your business in front of the right people and drive quality traffic to your website or landing page. PPC is one of the fastest ways to spread awareness about your electrician services to people in your local area and drive sales.
The key to succeeding with paid media advertising is identifying and segmenting your target audience. We’ve been serving the Orlando, FL area for a few years now and we know how to target the right audience for your ads.
Customer Retention and Reputation Management
While getting quality leads into your sales pipeline is crucial to remaining in business, it is equally important to know how to retain your customers. If people are happy with your services, they are more likely to recommend them to others.
Another vital aspect is your online reputation. What are people saying about the quality of your work? Are you addressing concerns directly? Our approach to online reputation management involves fixing whatever may be tainting your brand image and promoting positivity around your service. This builds trust among your target audience and gets them to leave 5-star reviews about your business.
The Bottom Line
We get it. The digital landscape is constantly evolving and acquiring the right leads for your contractor business can get quite complicated. Additionally, running paid ads, posting content, doing keyword research, and maintaining a website are not really the kind of things you want to spend your time on.
All you want is a fully booked calendar with quality prospects that are genuinely interested in your services. Let Tulumi Digital Marketing help you out today. Call us at (800) 481-1720 to schedule your consultation with our lead generation experts.