We are no longer in the ‘90s. The World Wide Web is a powerful marketing channel. Nowadays, companies in all shapes and sizes rely on the Internet for growth and success.
SEO, or Search Engine Optimization, is one of the best ways for small businesses to keep up with fast-growing establishments. It is an efficient and cost-effective digital marketing strategy that we have today. It has also become increasingly beneficial for companies over the past decade.
SEO for small businesses presents a number of benefits that we would like to share with you in this article.
It attracts more potential customers.
Prioritizing SEO gives your business the advantage of ranking higher in search engine results. This digital marketing strategy enables your customers to learn about your products and services.
Let’s say you own a home service company. If your business is in the top search results on search engines like Google, you make it easier for consumers to find what they are looking for. At the same time, website visitors get to see what your business has to offer.
According to Amy Bishop of Clix Marketing, “72% of consumers who did a local search visited a store within five miles.”
Small businesses that have a search-engine-optimized website grow twice as fast and attract more customers than businesses that don’t have one.
SEO for small businesses is tenacious. It is a target-driven tool of digital marketing that can direct you to your prospective customers.
It gives a higher conversion rate.
Search-engine-optimized websites are more user-friendly. They have an improved page-loading time, making it easy for site visitors to read and navigate on almost all types of devices. One important thing to remember when doing online marketing is that visitors’ attention span is short. They have a huge chance of getting impatient and leaving your website if it doesn’t work properly, or if they don’t see what they are looking for in a period of about… 5 seconds!
For instance, if your high-quality food images and video are slowing things down, or your blogs are way too lengthy and painstaking to read, then your potential customers are more inclined to move to another site.
This is where SEO comes to the rescue.
A website that is clean, structured, and fast-loading keeps your visitors happy and satisfied. Not only does it help to give users a positive digital experience, but SEO also helps grab their attention, holds them in, and turns them into your subscribers, regular visitors, and loyal patrons.
It helps you outrank your competition.
Take advantage of the same digital marketing strategy that your competitors use to EFFECTIVELY attract customers – SEO!
Let’s take the example of two local bakeries. They offer products that are quite similar to one another, at similar prices. They open and close at the same time. Both businesses have a website and are listed in the local searches.
The only difference is this: only one bakery combines SEO with an inviting web design for its website.
Which business do you think will appear higher in the local searches? Which one is likely to attract more potential customers to their site? Which do you think will draw more buyers into its shop?
Making the most out of SEO for your local business will greatly help if you want to stand out from the tough competition. Plus, search engine optimization can even direct you to prospective leads. These factors are definitely something worth considering for your local company’s digital marketing strategy this 2020.
It improves Social Media Marketing.
SEO and social media are a good fit in terms of gaining popularity and followers for your small business. Remember, a higher ranking means more social media visibility for your business. Popular platforms like Facebook and Instagram are capable of connecting your small business to possible customers with the help of SEO.
To make things simple, online users are more likely to LIKE, FOLLOW, and SHARE a page when it is found in the top list of search engine results.
Getting Started with SEO
Investing in SEO has many benefits.
Search Engine Optimization can work wonders for your local business. It is also a beacon of hope for thriving entrepreneurs who are having a difficult time competing with industry titans.
Seize the opportunity and grow your business by incorporating tried-and-tested digital marketing strategies. With SEO, you have a higher chance of getting ahead and achieving your business goals.
Get access to the latest SEO-related tips and strategies with Tulumi Digital Marketing. Feel free to reach out to us. We are more than happy to point you in the right direction.