Your website is the first thing people would visit when they search for your restaurant. And you would want to leave a good impression to your website visitors, right? That’s an awesome way to jumpstart your restaurant digital marketing!
Now, you may be wondering what will make your website design stand out from the rest. Well, you can end your google search now. Here are the most important design elements your website should have:
- A Modern and Inviting Look
Having a modern and inviting look makes your audience feel welcome. Of course, people would prefer an aesthetically beautiful design over a plain one. A visually appealing design should take colors, font types and sizes, and easy menu navigation into consideration.
- Updated Information
Keeping your content fresh increases your credibility. When a customer visits regularly and sees that regular changes are made, it gives them the impression that your restaurant is constantly improving and your business is doing great.
- A Consistent Design
When you’re still in the process of building your brand, a consistent design makes you look professional. Having the same font, styles, and layouts across your website pages will help build brand recognition. When people browse your website, it’s easy to get them familiar with your brand if you use the same design. That way, if you release other marketing materials, it’s easy for them to recognize and associate your business with the designs you have.
- A Mobile-responsive Web Design
A good restaurant digital marketing strategy calls for this most important element in your website design. It creates a good user experience. With the growth of the number of web searchers using mobile devices, a mobile-responsive web design is not just an option, but a requirement!
By 2021, the use of mobile devices for web search is projected to influence 1.4 Trillion in sales. For this reason, you have to execute and design marketing campaigns targeting mobile users.
How Do You Create A Mobile-responsive Web Design?
Make sure your website layout is compatible with all types of browsers to improve user experience to build your brand’s integrity and credibility. Here are the elements of a mobile-responsive web design:
1. A Flexible Grid
A flexible grid means the design elements in your website have consistent proportions, spacing, and can easily adjust to different screen sizes: desktop, tablet, and smartphones.
2. Readable Text and Viewable Images
Images can be cropped, scaled, or even disappear and text can overlap each other during load times in mobile devices. We avoid these scenarios by creating adjustable images and texts and improving load times.
3. Accessible Links and Buttons
What good is your website if the call-to-action buttons or menu links are difficult to tap? These important features should be adequately spaced-out to give users ease in accessing them.
Ready to level up your website gaming? We can help you build a mobile-responsive web design to ensure you reach out to consumers on all devices and maintain a good user experience to increase retention. Give us a call or send us an email.
Tulumi offers restaurant digital marketing services including Website Design, SEO, Social Media Marketing, Paid Media Ads, MMS Marketing, Reputation Management and Payment Processing that help restaurants grow and sustain their business.