Holidays are one of the best times to switch up your marketing tactics and take advantage of the season to attract new customers. Valentine’s is another time in the year where consumers feel more inclined to shop and spend. After all, it’s the day we all get to show everyone dear to us how much we care.
And since Valentine’s Day is around the corner, we thought about rounding up some marketing promo ideas. These pointers will help you boost sales and spread the love at the same time.
Best pointers to help you boost sales on Valentines
Give them gift ideas
Occasions, where gift-giving is a norm, will encourage people to buy presents for others. However, it will be a challenge for some to find the right gift. Offer a solution for clueless gift-givers by providing ideas. If people don’t usually give the services or products you’re selling during Valentine’s, suggest non-cliche gifts that would make them consider your products. You can do this through email campaign services or social media posts since most users today look for ideas mostly online.
Valentine’s Day promotions
One thing that encourages consumers to shop is when they encounter a good promotion that they can’t pass up. Offer your customers the best deals, and they’ll indeed flock to your store, whether online or physical. Since they know that they are getting good value for their money, they’ll be motivated to get more. Formulate a promotion strategy that will work best for your brand and customers. Then, apply it to your store and watch your sales go up.
A Dedicated Valentine’s Day Section
Whether you have a website or a physical store, try allocating space for Valentine’s Day products complete with decorations or fancy graphics to catch their attention. This way, it will be easier for Valentine shoppers to find what they want and find other merchandise that didn’t cross their minds before going into your shop.
Don’t Forget the Singles
Celebrating Valentine’s Day shouldn’t make the singles feel left out. Tap into your ‘singles’ market by promoting self-love. Give away discounts for singles so they, too, can enjoy the love day. You can also create interactive posts or games online that cater to the ‘singles’ and win exciting prizes. You can build your mailing list by asking for their email addresses when they sign up for the games.
Send Valentine’s Day Cards
Greet your customers in your mailing this love season by sending them Valentine’s Day cards. You can also include an offer or promotion as a way of thanking them for their patronage. This way, you can build a base of loyal customers while encouraging them to buy from you. Your customers will appreciate it since you are reaching out to them to give them something, instead of the other way around.
Celebrate With an Event
Valentine’s Day can be the perfect holiday for you to host an event for your customers and catch potential customers’ attention. Treat your patrons to free food and entertainment and then hold a sale to go with the event. You can even host an online event to encourage others who prefer to stay home to attend. This event could be the answer for some customers looking for something to do or who have no plans for Valentine’s.
Recommend Gift Cards
Gift cards can be the perfect gift idea for those doing last-minute shopping on Valentine’s or having trouble finding the ideal gift. Gift cards can also cater to people in platonic relationships but still want to give presents to people they care about and admire. Promote them to your customers so they can give them as presents to their friends or their children.
To Wrap Things Up
Take advantage of this holiday to build up sales, attract potential customers, thank loyal patrons, and spread cheer and love. Celebrate Valentine’s with your customers and make them feel that they did the right thing when they chose your business.
Did one or several items on the list catch your attention? Let us help you turn that idea into reality and apply it to your business this coming Valentine’s Day. We are Tulumi, and we are the number one digital marketing agency in Orlando. Send us an email at hello@tulumi.com or call us at (800) 481-1720 to get started.
