Electricians are usually more focused on the service they provide than on the marketing aspect of the business. Because of this, online marketing for electricians is more challenging. Most electrical contractors are small businesses so their priority is ensuring wires are properly laid out and safe. Concepts like branding or pay-per-click ads are often neglected or downright unheard of.
It doesn’t matter if you’re an independent contractor, running a family business, or managing a larger enterprise, you need to promote your business if you want to succeed. Online marketing is even more critical today since most consumers are looking to the internet for their needs. Here are some strategies you should look into:
Come Up with a Professional Looking Website
You need a website if you want a shot at success. A lot of small businesses opt to use website builders like Wix. While it’s easy to use and free, it doesn’t really scream professionalism. You should engage the services of a good web developer. It’s an investment worth every dollar. Not only will you get a decent and professional looking website, your web developer will also ensure it’s optimized for smartphones and tablets.
It’s crucial for your website to be mobile-friendly as people today spend more than four hours on their smart devices. You want potential clients to be able to connect with you even when they’re on their phones.
Use Videos or Blogs to Connect with Customers
One of the most effective ways to tell your story and connect with your market is through blogs and videos. Posting well-written articles regularly on a company blog can boost your ranking on search engines and drive more traffic to your site.
Videos are also an awesome way to establish your authority in your niche and reach your target audience. People are visual creatures and many absorb information better by watching. Create videos that explain concepts or answer frequently asked questions. DIY tutorials for simple and safe electrical projects will likely be a hit too.
Encourage Reviews and Feedback
Customer reviews are essential in today’s cutthroat digital world. Most consumers read 10 or more reviews before making a decision regarding a company or a purchase. It’s why you should always strive to provide a good product or service, have a decent follow-up, and excellent customer service.
Don’t panic if you don’t have any feedback or reviews yet. Your clients are likely very willing to provide a testimonial, especially if they had a positive experience with your company. You can use a survey tool to send a personalized message to the customer asking for a review. Make sure you’re also on review sites like Yelp and ask satisfied clients to give you a positive rating.
Go the Extra Mile with Customer Service
You should never underestimate the power of customer service. Look at successful companies and you’ll see that they provide exceptional assistance to their customers. And this goes beyond a help desk or answering inquiries.
You should be proactive with your clients. Reach out to those you haven’t heard from for a while and ask if they require any of your services. Many people do plan to call their electricians but put it off for one reason or another. You can incorporate this into your marketing strategy. For instance, maybe do an email blast or send out a newsletter offering a free inspection of their wiring system. It’s a good way to raise your profile since you’ll come off as a company that cares for their safety. It might even lead to a referral or two.
Make Your Presence Known on Google
Google is undeniably the most used search engine. Statistics have shown that more than four billion people around the world use Google. With such an extensive reach, you should take steps to ensure customers can find you on it.
One effective way to get noticed is to add your company to Google Maps. Incorporate a high-value keyword into your company name. Words like “family-run” or the name of your city have proven to be effective. Optimizing your business listing is also considered good online marketing for electricians. Make sure you always update your information. Aside from your business address and phone number, you should also include your website URL, business hours and category, some profile images, and a description of your company. Did you get some ideas on how online marketing for electricians works? You can build with our tips on how to stand out against your competitors.
Increase Your Reach
Can’t come up with a good marketing strategy? Let Tulumi handle it. We offer a wide range of services, from paid media to social media marketing and content development. All you need to do is concentrate on providing the best service to your customers and they’ll do the rest.
You can start your journey to success by calling them at (800) 481-1720. You can also email them at hello@tulumi.com.
