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Tips For Choosing Which Posts To Promote on Facebook

Facebook currently has 2.4 billion users worldwide to lord social networking platforms. However, Facebook is more than just socializing. It ballooned to billions of users because of other purposes. Facebook has turned from a social networking sensation to a multi-billion business platform. 

Facebook’s current net worth is a whopping $138-billion. Thanks to its very clever algorithm, Facebook influences its users’ buying decisions. Thus, most businesses including major corporations invest in social media marketing. Currently, Facebook has more than 900-million businesses registered on its platform. Each is currently engaging and investing in their own ways to widen their reach. 

On average, a Facebook user clicks more than a dozen ads a month. This increases if the user has something in mind that captures their attention. 

Social media marketing is one of the highly-utilized types of digital marketing strategy. With that in mind, it’s not surprising that the competition among businesses is tooth-to-nail. Reaching your target audience nowadays is quite difficult if you’re not equipped with the proper knowledge and tools. Posting your content won’t promote itself without following a good strategy. 

However, it’s not the end of the line. Successful brands and digital marketing experts know how to promote your brand by choosing the right post on your Facebook page. 

A person using her laptop to access her Facebook account | Tulumi Digital Marketing

But what post can reach more people? What posts create more engagement? All of us have a lot of questions in our heads that need concrete answers. To reach more people and create engagement all relies on the type of content you post on your Facebook.

When choosing a post, it must have these qualities:

1. Engaging

A post that is dull and boring won’t get a single like on your Facebook page. So, when choosing a Facebook post you want to promote, make sure it contains interesting content that your audience can relate to. Make sure it’s relevant to your brand. You can post questions and answers, polls, or surveys from your audience to start with. This will also give you valuable insight from your audience regarding your brand. 

2. Informative 

One of the main reasons we use Facebook is to get people to click on your website’s link. But, it requires a solid reason for your audience to click the link in the first place. Thus, whenever you’re choosing a post to promote, make sure that you only include a piece of the entire valuable information about your post. So that they’ll need to click on your website’s link. By doing this, you’re producing organic traffic towards your website which is a good digital marketing practice. 

3. Good Visuals

Always choose posts that are creatively done, especially those that have great visuals. Always remember that your main goal in posting content on Facebook is to promote your brand and to outperform your competitors in your chosen industry. According to experts, it only takes about 3 seconds for a person’s eyes to choose which picture caught their attention. So, it’s crucial that your visuals, be it video, photo, infographics, or memes should be visually appealing. Take advantage of GIFs, static images, and HD videos that are widely available online. 

4. Captivating Copies

Always choose a post that has the most compelling and interesting copy. This is a surefire high-converting post that is not engaging but also helps widen your reach in your target market. The secret to a compelling copy is quite simple. Make sure it’s relevant to your brand, simple, easy to read, and on point


Avoid using deep words and jargon that are difficult to read by an average Facebook user. Aside from that, it can also be excluded from Facebook’s algorithm. So, chances are, it won’t be published on the public feed. Your copy should represent your brand’s personality without sounding too amateur. It should be witty and friendly to read. But most of all it connects to the reader without constraints. Before making a copy, be mindful though that your audience has different attention spans. This means that they tend to have different durations when reading your copy. So, you must analyze first which of your previous copies got the highest engagement. Was it the long copy or the short one? By doing that, you’ll know how long the post or the copy should be. 

A laptop computer about to post something on Facebook | Tulumi Digital Marketing

5. It Contains Call-to-Action

Always choose a post that has a call-to-action or CTA. Your posts should be inviting people since you’re trying to promote something. So, before you post, make sure that your reader or your audience has something to do when they’re starting to read or view your post. Regardless if you’re aiming to increase your traffic website organically, or you seek engagement, without CTA, it won’t simply convert. CTAs are pretty simple, just be straightforward. Use compelling verbs like subscribe, click, join, sign-up, or download. This is to make your audience click on the CTA right after they saw your post. However, you must combine these verbs with a sense of urgency like “Join now and enjoy a great discount” or “Few slots left, so sign-up now”. 

6. Rewards

When choosing a post, you must make sure that it also rewards your audience for taking their time to read or view your post. Same as CTAs, your post must include perks or features that can only be unlocked when your audience or reader completely views your post. So, if your brand is trying to promote a product, give discounts to your audiences that devotedly spent their time viewing your posts. 

7. Positive

People had enough of negativity with their lives, so why not choose a post that’s spreading positivity? Also, a post full of positivity inspires people and encourages them to share it without second thoughts. That post can be funny, inspirational, or innovative. Above all that your brand is benefiting from high engagement and organic traffic. 

Facebook’s Like icon on a keyboard | Tulumi Digital Marketing

Final Thoughts

These tips should give you tons of ideas to maximize the efficiency of your Facebook post. This will help widen your reach and improve your audience engagement organically. So, enjoy discovering its benefits and advantages of choosing the right Facebook post. 

Remember though that boosting a post is different from running an ad campaign. The latter works best if you have an offer to promote, especially during holidays or the Black Friday Sale. You can learn to handle paid ad campaigns or just choose any of the top PPC agencies to do it for you. Tulumi’s social media marketing in Orlando and PPC services help promote your brand. Talk to us today to learn more.

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Deb Wallace

FOUNDER & CEO, TULUMI

Deb Wallace brings a dynamic career in mobile and internet marketing. She remains on the industry’s cutting edge for technology and innovation driving new business through establishing strategic partnerships and relationships. She carries with her a vast knowledge in the e-commerce marketplace as well as extensive experience in the online payment processing industry.

Deb is exceptionally well organized with a track record that demonstrates creativity, tenacity, and initiative in achieving both personal and business goals. She is currently focused on providing multiple locations for the company.

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