1. Create Gift Packages
During the Christmas season, not all people have the luxury of the time to wrap presents one by one. Instead, they’d prefer gift packages and place them on a Christmas-themed paper bag. If you want to boost sales, consider offering gift packages that don’t disappoint.
When creating gift packages, combine products that complement each other. Don’t just throw in random items in a gift pack just for the sake of the promo. Again, it’s another way of introducing some of your products to new customers. And if some people give your package as a present to their loved ones, consider it as additional marketing. So, make your package appealing and worth it.
2. Offer Special Discounts
As people spend more on Christmas, they’ll also want more discounts. The Christmas season is the best time to clear your inventories and put some of your products at discounted prices. Discount is the easiest way to a customer’s heart. When offering holiday discounts, analyze individual product sales.
Give higher discounts to products with low sales performance because it’s one way of inducing sales. For in-demand products, you can give a small discount instead. But, don’t feel pressured to offer high discounts to generate more sales. Find the right discount rate that’ll not affect your profit margins.
3. Give Out Freebies
If customers buy in bulk, you should prepare some freebies for large purchases. After all, free items are also the easiest way to a customer’s heart aside from discounts. For example, you can offer free gift wrapping for purchases exceeding $50. You may also provide free items after achieving minimum purchase requirements.
Freebies can also be in the form of discount coupons or free gift cards. When deciding about freebies, there’s no hard and fast rule. As long as it’s free, customers will love it.
4. Match Your Products With the Occasion
It’s the Christmas season, and you must want something remarkable and memorable. That same principle applies to your business. Christmas happens only once a year. So, you should use this time to level up your products to make them merrier. But why should you do that? Isn’t that just another expense in the books?
Have you been to Starbucks lately? Did you notice their new holiday cups? That’s what this point means. Creating something that you only see once a year gives customers the urgency to try it. After all, it’s a new look and feel. And as long as it makes them feel good, they’ll buy it.
5. Initiate a Charity Campaign
As a pandemic disrupted everyone’s lives this year, you can use this opportunity to help others. You can use a charity campaign to boost your sales as well. For example, your offer can sound like this, “For every [Product’s Name] sold, we will donate $5 to charity organizations helping those affected by the pandemic.”
Just think of it as hitting two birds in one stone, and it’s an excellent way to entice customers who want to help people.
Giving out special Christmas offers is the best way to boost your sales during the holiday season. But, pulling this off may not always be that easy, especially since this will be a Christmas unlike any other, due to the COVID-19 pandemic. As such, it would make more sense to work with professionals like Tulumi digital marketing agency to help you execute your Christmas promos ideas.
Tulumi is a Florida-based digital marketing agency specializing in marketing solutions, website development, and SEO services. We house people with exceptional minds in online marketing and promotions. Give us a call today at (800) 481-1720 or shoot us a message through our contact form to get started.